Senior Growth Marketing Manager (m/w/d)

About This Opportunity

We are representing a confidential renewable energy technology company that is transforming how sustainable heating solutions reach German households. Our client has moved beyond traditional utility services into large-scale heat pump installations with their own specialist teams, and they need to build owned demand generation from the ground up.

Currently, they purchase third-party leads that simultaneously go to competitors—expensive and outside their control. You will build the entire marketing funnel from awareness to qualified appointment for their services division, with a substantial performance marketing budget and a brand that's strong in energy but needs positioning in the heating segment.

Your key metric: cost per installed system. This is close to greenfield—you'll think from zero to one, test rapidly, and build assets yourself.

Responsibilities

• Build proprietary lead generation that eliminates dependency on purchased third-party leads
• Create lead-in mechanisms with genuine utility: subsidy calculators, energy independence calculators, cost savings tools
• Develop landing pages and funnel sequences optimized for conversion
• Implement lead nurturing across all temperature stages, including prospects currently lost after first contact
• Execute cross-marketing campaigns into existing customer base across electricity, smart meter, and electric mobility segments
• Design out-of-form and offline campaigns aligned with regional installation capacity
• Establish measurement infrastructure: tracking, attribution, funnel reporting from impression through completed installation
• Integrate AI into creative development, campaign management, personalization, and analysis
• Position the brand as a visible player in the heat pump market
• Manage agency partners where your time is the constraint, taking accountability for output quality

What We're Looking For

• Proven B2C success: you've developed and personally executed a marketing strategy with results you can quantify
• Stakeholder management expertise: you inspire cross-functional teams, request deliverables from Product, Sales, and Customer Service, and build bridges across business units
• End-to-end performance marketing ownership: channels, creative, testing, budget management, attribution
• Experience building pipelines that convert interest into revenue across the full journey, from "never heard of us" to "knows us well"
• Technical fluency and numerical precision: you implement tracking and measurement yourself, build data pipelines, conduct your own analytics
• Understanding of purchase decision patterns and psychology for considered purchases requiring months of deliberation
• Confidence across funnels, conversions, platforms, brand, and communication
• You view Sales and Marketing as one function and can sell a narrative
• Product thinking and pace: you clearly articulate what's missing and iterate even with incomplete conditions
• Leadership experience with one to two people is a plus
• German language proficiency required for this Munich-based role

How We Work With You

When you apply through Get A Job.ai, one of our recruiters will conduct an initial screening to understand your background and confirm alignment with the role requirements. We then submit qualified candidates directly to our client for consideration. Please do not attempt to contact the client organization independently, as all applications must go through our recruitment process to be considered.

Pay

Compensation details will be discussed during the screening process with our talent team.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome candidates of all backgrounds, experiences, and perspectives.