Senior FP&A Manager – Marketing

About This Opportunity

We are representing a fast-growing workflow automation company in their search for a Senior FP&A Manager - Marketing based in Berlin. Our client operates in the developer tools and SaaS space, serving a global community of technical users across both product-led and sales-led go-to-market motions.

In this role, you'll own the forward-looking financial plan for the top and mid-funnel of the commercial engine, partnering closely with Marketing leadership to drive smarter investment decisions across demand generation, brand, community, events, and product marketing.

Responsibilities

• Drive end-to-end annual planning and regular forecasting for Marketing, from top-down targets through regional segmentation, budget ownership, and consolidation into the company plan
• Partner with Marketing budget owners across demand generation, brand, community, product marketing, and events to set budgets, forecast spend, and sharpen investment trade-offs
• Own program spend with the same rigor as headcount, including agency and media contracts, event commitments, phasing, seasonality, and in-year reallocations
• Model demand creation, signup and MQL volume, activation, qualified opportunity, conversion, and velocity across both PLG and SLG motions
• Translate funnel and channel levers into demand assumptions and quantify the financial impact of changing them
• Assess CAC and payback, conversion, pipeline contribution, and expected versus realized ROI using attribution, incrementality testing, and other causal methods
• Establish a repeatable investment framework covering hypothesis, baseline, expected return, confidence range, leading indicators, and post-investment review
• Build and defend investment cases for brand, community, content, events, and other spend that does not attribute cleanly to closed revenue
• Partner with Marketing Ops, RevOps, Data, and Controlling teams to keep the financial view aligned with attribution, measurement, and reporting frameworks
• Turn financial reporting and variance analysis into actionable insights and recommendations for Marketing leadership and executive audiences

What We're Looking For

Must-Have Qualifications:

• 7+ years of experience in FP&A or strategic finance, ideally in a fast-paced technology or B2B SaaS environment
• Proven track record leading complex, multi-entity, multi-stakeholder annual planning, budgeting, and forecasting processes end to end
• Deep demand-side finance partnering experience in either a self-serve/PLG funnel or an enterprise/SLG demand generation motion, plus strong working understanding of the other
• Fluency in CAC and CAC payback by channel and motion, blended versus paid CAC, CLV/CAC, pipeline attribution, funnel conversion, and velocity
• Experience building and defending investment cases for brand, community, content, or similar spend that does not attribute cleanly to closed deals
• Comfort owning budgets weighted toward program spend, including commitments, phasing, agency costs, vendor economics, and reallocations
• Sophisticated financial modeling skills with the ability to build integrated models that remain robust as assumptions and scenarios change
• Strong executive communication skills with comfort presenting to Marketing leadership, executives, and board audiences
• AI- and automation-first mindset with experience using automation platforms to improve quality, speed, and repeatability of planning and analysis

Nice-to-Have Qualifications:

• Deep experience across both product-led and sales-led demand motions
• Background working at a community-led, open-source, or developer-focused product company
• Exposure to incrementality testing, holdout design, or marketing mix modeling
• Experience with HubSpot or Marketo, GA4, attribution platforms, and Salesforce
• Familiarity with financial or headcount planning platforms such as Pigment in complex environments
• SQL skills and comfort building your own views in Looker, Metabase, or Hex
• Experience in workflow automation, developer tools, or infrastructure SaaS

How We Work With You

As a recruiting partner for this confidential SaaS client, Get A Job.ai manages the full candidate journey. Here's what to expect:

• Submit your application through the Get A Job.ai platform
• Our talent team will screen your profile and conduct an initial conversation to understand your background and motivations
• Qualified candidates are presented directly to our client with a full profile and recommendation
• We coordinate interview scheduling and provide guidance throughout the process
• Please do not attempt to contact the client directly, as all communication is managed through Get A Job.ai to ensure a fair and organized process

Pay

Compensation details will be discussed during the screening process based on experience and qualifications. Our client offers competitive pay, equity ownership, comprehensive benefits, professional development budgets, and generous time off policies.

Equal Opportunity: Get A Job.ai and our clients are committed to building diverse and inclusive teams. We welcome applications from candidates of all backgrounds and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.