Founding Brand Manager (m/w/d)

About This Opportunity

We are representing a confidential electric vehicle startup in München that is building a consumer brand from the ground up. This seed-stage company is redefining how EV owners in Europe sell their vehicles, and they need a founding brand manager to establish their market presence.

Currently, over 95% of their customers come through performance marketing, with brand awareness among EV drivers sitting at just 5-10%. You'll be the person who changes that, working directly with the Head of Marketing to build a brand that becomes synonymous with selling electric vehicles in Germany and eventually across the EU.

Responsibilities

• Define and execute the complete brand strategy with a six-figure budget at your disposal
• Plan and implement multi-channel campaigns across OOH, YouTube, PR, community, and other channels you determine are most effective
• Develop the brand foundation through customer research, market analysis, and competitive intelligence—creating positioning, narratives, and tone of voice from scratch
• Test regional campaigns against each other and scale what performs
• Own every touchpoint of the customer journey, ensuring consistent brand messaging from first contact through the sales process
• Conduct independent audits, field research, and campaign execution without day-to-day micromanagement
• Determine which channels, regions, and messages will build awareness most effectively

What We're Looking For

• 4-6 years of B2C brand experience, ideally in startups or startup-adjacent environments
• Proven track record building a brand from zero, not managing an existing one
• Direct experience concepting and launching multi-channel campaigns end-to-end
• Deep understanding of when and why specific channels work, with ability to leverage external resources as needed
• Creative thinking with measurable results—show us a campaign that wouldn't have existed without you and the impact it delivered
• Strong foundation in building brand identity from research, not just executing tactics
• Self-directed operator who conducts research, runs campaigns, and drives outcomes independently
• Results-oriented mindset with understanding that while brand isn't 100% measurable, outcomes still matter
• AI-native approach to accelerate execution while maintaining creative originality
• Native German speaker with strong English proficiency
• Willingness to work in-office in München at least four days per week
• Comfort with ambiguity, rapid change, and building processes from scratch in a seed-stage environment

How We Work With You

When you apply through Get A Job.ai, our talent team will screen your application and conduct an initial conversation to understand your brand-building experience and creative approach. We'll ask you to share specific campaigns you've led and the measurable outcomes they delivered.

If there's a strong match, we'll submit your profile to our client for consideration. Please do not attempt to contact the client directly, as all communication flows through our recruiting team to ensure a smooth process.

The client offers laptop choice (Apple or Windows), Urban Sports Club membership, public transport support, late dinner coverage when working evenings, regular team offsites, and access to nearby co-living spaces in the Werksviertel area.

Pay

Compensation details will be discussed during the screening process based on your experience level.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We welcome candidates of all backgrounds, identities, and experiences to apply.