Head of Product Marketing

About This Opportunity

We are representing a confidential trust infrastructure and identity verification platform in a senior-level product marketing leadership search. This Head of Product Marketing role sits at a pivotal moment as our client builds a vertical go-to-market motion and sharpens focus on segment-driven growth.

Reporting to the CMO, you will lead a lean team and operate as a strategic partner to Sales and Product. You will translate complex technical differentiation into clear, compelling narratives that win enterprise deals and accelerate pipeline. This is a high-impact, build-and-elevate role with significant commercial ownership.

Responsibilities

Positioning & Messaging

• Own the complete messaging architecture from company narrative through product, persona, and vertical levels
• Translate technical capabilities into buyer-facing value that resonates with enterprise customers
• Define actionable ICPs, personas, and jobs-to-be-done for Sales and Marketing teams
• Ensure consistency across all market-facing communications and sales conversations

Sales Enablement

• Own enablement strategy with clear focus on improving win rates and deal velocity
• Build and maintain core pitch, vertical narratives, competitive positioning, and objection handling materials
• Partner with Sales leadership to continuously improve field effectiveness
• Drive adoption through training, onboarding, and tight feedback loops

Competitive Intelligence

• Own competitive strategy tracking positioning, product evolution, and win/loss dynamics
• Translate insights into actionable guidance for Sales and positioning updates
• Monitor category shifts across identity, fraud, and related infrastructure

Vertical & Segment Go-to-Market

• Own GTM strategy for key segments including Financial Services, Marketplaces, and Resellers
• Build complete vertical narratives covering buyer, problem, solution, proof points, and differentiation
• Ensure vertical strategies activate consistently across campaigns, content, and sales motions

Product Launch & GTM Execution

• Own GTM for product launches from positioning through market activation
• Partner with Product to ensure commercial readiness including packaging and pricing input
• Define success metrics and feed learnings back into future strategy

What We're Looking For

• 10+ years in product marketing within B2B SaaS, including leadership experience
• Deep expertise in positioning and messaging with proven track record building these from the ground up
• Demonstrated sales enablement impact with measurable results on deals and revenue
• Experience building competitive intelligence programs that influence strategy and sales behavior
• Strong vertical or segment GTM experience
• Experience in identity, security, fintech, or related technology spaces preferred
• Exceptional writing and communication skills with high quality standards
• Proven ability to partner effectively with Sales and Product leadership

How We Work With You

When you apply through Get A Job.ai, a member of our talent team will screen your background and discuss the opportunity in detail. We will then present qualified candidates to our client for consideration. Please apply exclusively through our platform and do not contact the client directly, as we are managing this search on their behalf.

Pay

Pay via Get A Job.ai is not specified for this role. Compensation details will be discussed during the screening process based on your experience and qualifications.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from candidates of all backgrounds and encourage you to apply even if you don't meet every qualification listed.