CRM & Subscription Manager*in (m/w/d)

About This Opportunity

We are representing a fast-growing direct-to-consumer brand in the pet wellness space, based in Cologne. Our client has built a subscription-based business model centered on natural, plant-based products that support dogs' health and wellbeing. They work closely with veterinary professionals and maintain a strong commitment to animal welfare.

We're seeking a CRM & Subscription Manager to take ownership of customer retention and lifecycle marketing. This is a high-impact role where you'll directly influence subscription growth, reduce churn, and build meaningful customer relationships through email and WhatsApp channels.

Responsibilities

• Build, test, and optimize email flows in Klaviyo including post-purchase sequences, win-back campaigns, engagement check-ins (week 2 & 6), and cancellation prevention flows
• Develop and manage customer segmentation strategies based on behavior, purchase patterns, and lifecycle stage
• Expand WhatsApp marketing as a second lifecycle channel, creating onboarding sequences, subscription reminders, and reactivation campaigns
• Manage subscription growth and retention within ReCharge, finding creative solutions to technical limitations (pause offers instead of cancellations, win-back flows for recoverable churns, interval adjustments)
• Analyze customer data across Shopify, ReCharge, Klaviyo, and customer surveys to drive actionable retention strategies
• Conduct continuous A/B testing on subject lines, send times, and flow logic, making data-driven decisions rather than assumptions
• Collaborate closely with founders, content/copy teams, and customer service to maintain consistent, warm communication with customers
• Monitor key metrics including cohort analysis, churn rates, and flow performance to identify optimization opportunities

What We're Looking For

Required qualifications:

• 2-3+ years of experience as a CRM Manager, Retention Manager, or Email Marketing Manager, ideally with a D2C brand
• Advanced hands-on experience with Klaviyo (or comparable platform) including flows, segmentation, and deliverability management
• Strong analytical skills with ability to interpret cohort data, churn rates, and flow performance metrics
• Excellent German language skills (written and spoken) with ability to write warm, personal, customer-focused copy
• Proven track record of driving retention through lifecycle marketing

Preferred qualifications:

• Experience with subscription/recurring revenue models in e-commerce
• Experience with WhatsApp marketing or strong willingness to learn quickly
• Background in pet, food supplement, or wellness sectors
• Shopify platform knowledge
• Familiarity with compliance requirements for health-related claims
• Strong instinct for tone and messaging, even if not a professional copywriter

How We Work With You

Get A Job.ai specializes in connecting talented marketing professionals with high-growth consumer brands. When you apply through our platform, one of our recruiters will conduct an initial screening to understand your experience and career goals. If there's a strong match, we'll submit your profile to our client for consideration. Please do not contact the employer directly—all communication will flow through our talent team to ensure the best experience for everyone involved.

This role offers genuine ownership over critical business levers, direct access to founders with short decision-making cycles, and the opportunity to work on a product with real purpose and impact. You'll join a growing team where your work creates immediately visible results.

Pay

Compensation details will be discussed during the screening process based on your experience level and qualifications.

Location: Cologne, Germany

Get A Job.ai is an equal opportunity recruiter. We celebrate diversity and are committed to creating an inclusive environment for all candidates regardless of race, color, religion, sex, national origin, age, disability, or any other protected characteristic.