CRM, Loyalty & Data Analytics Manager

About This Opportunity

We are representing a confidential fast-casual restaurant organization in their search for a CRM, Loyalty & Data Analytics Manager. This role will be based in Argentina and offers the opportunity to lead critical customer engagement and data analytics functions for a growing brand.

Our client operates multiple locations with a focus on fresh, quality ingredients and exceptional customer experiences. As their CRM, Loyalty & Data Analytics Manager, you'll drive the execution of customer relationship management strategies, loyalty program optimization, and marketing data analytics that directly impact business growth.

Responsibilities

CRM Leadership

• Plan and execute lifecycle email marketing, push notifications, and in-app messaging campaigns
• Collaborate with marketing and content teams to synchronize CRM channels with broader marketing initiatives
• Drive marketing automation from audience segmentation through content development to reporting and optimization
• Design and analyze rigorous marketing experiments to improve performance
• Maintain healthy subscriber lists across channels while ensuring compliance with privacy regulations (GDPR, MPP, etc.)
• Partner with technical and marketing teams to evolve CRM platforms and data capabilities
• Translate data-driven insights into actionable marketing practices

Loyalty Program Management

• Manage loyalty campaigns and third-party vendor relationships
• Define and achieve goals for new customer acquisition, customer lifetime value, and retention
• Build data-driven offers, campaigns, and messaging to target KPIs and drive ROI
• Lead analytics-driven approach to growing loyalty and personalization programs
• Monitor competitor activity and loyalty market trends to inform strategy recommendations

Data Analytics

• Uncover customer behaviors, patterns, and long-term trends within data sets
• Create proactive weekly and monthly reports on marketing priorities with recommendations for improvement
• Analyze performance across paid search, outdoor advertising, PR, and other marketing channels
• Synthesize research findings into insightful observations with clear business implications
• Write and review discussion guides for customer focus groups and surveys
• Present results and strategic recommendations to cross-functional and leadership teams

What We're Looking For

• 3-5 years of relevant experience in CRM-focused marketing and analytical roles
• Experience with Braze required
• Bachelor's degree in a related field or comparable experience
• Excellence in quantitative and qualitative data analysis and problem-solving
• Proven track record driving impactful insights in offer strategies, loyalty strategy, and segmentation (be prepared to share case studies)
• Passion for understanding customer motivations and behaviors
• Deep understanding of CRM platforms and industry best practices
• Strong experience analyzing multichannel marketing campaigns
• Expertise in Excel, Google Data Studio, and presenting data-driven recommendations
• Advanced SQL knowledge is a strong plus
• Mastery of web and app technology (cookies, SDKs, pixels, Google Tag Manager, Google Analytics) is a strong plus
• Knowledge of the fast-casual restaurant landscape is a plus
• Ability to manage multiple priorities in a fast-paced environment
• Excellent written and verbal communication skills
• Detail-oriented, results-driven self-starter with disciplined practices
• Adaptability to the ever-changing digital landscape

How We Work with You

Get A Job.ai connects exceptional talent with leading organizations. When you apply through our platform, our recruiting team will conduct an initial screening to understand your experience and career goals. If there's a strong match, we'll submit your profile to our client for consideration. Please do not contact the client directly—all communication and coordination will flow through our talent team to ensure the best experience for everyone involved.

Pay

Compensation details will be discussed with qualified candidates during the screening process and will reflect your experience and accomplishments.

Equal Employment Opportunity: Get A Job.ai is committed to creating a diverse and inclusive environment. We are an equal opportunity employer and welcome applications from all qualified candidates regardless of race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status.