Demand Generation Lead (all genders) SaaS/Fintech

About This Opportunity

We are representing a fast-growing SaaS company in the fintech compliance space, serving the German SMB market. Our client has scaled from 100 to over 700 customers in eight months with a lean team, and they need someone to own their entire demand generation function from day one.

This is a rare opportunity to build and own an entire marketing function at a company with proven product-market fit, strong unit economics, and founders who work in the detail alongside you. You will run a six-figure monthly media budget with no ceiling if the results hold.

Responsibilities

Pipeline generation is your core metric, and the number everything else scales from. You own the complete path from stranger to customer, not just the paid channels.

• Own campaign initiation and prioritization: decide what we run, when, and on what topics
• Run paid acquisition hands-on across Paid Search and Paid Social with a six-figure monthly budget from the start
• Own the full conversion path including soft conversions: newsletter signups, guide downloads, webinar registrations, and replies
• Build and own the unit economics model yourself: cost per qualified conversation, blended CAC, payback, and cohort contribution
• Reach people before they are actively searching, including founders who have not yet begun looking for solutions in this category
• Deliver lead quality to sales, not just volume, and incorporate their feedback on which sources actually close
• Set weekly priorities for junior team members supporting paid channels

You will not be building landing pages, producing creative assets, or managing lifecycle sequences—those sit with other specialists. You own the campaigns, the briefs, and the numbers.

What We're Looking For

Required experience and capabilities:

• Pipeline generation as your own number, not as support to someone else
• Hands-on channel management across both paid search and paid social—you do not rely on others to execute for you
• Deep understanding of the full cycle from first touch through soft conversions to closed revenue, including how to value a newsletter subscriber
• Ability to build unit economics models yourself without relying on finance or analytics
• Experience marketing complex products where buyers need education before they can purchase, and building demand where search volume does not yet exist
• Strong creative taste: you know within seconds whether a creative will work and whether it reflects a premium brand
• AI-native approach: you use Claude or equivalent as a daily sparring partner to augment output and automate work that should not require human intervention
• Ability to take direct feedback without debate

Seniority level: This role suits someone who has been the second person in a demand generation function at a strong company and is ready to step up. As the team grows, this path leads to Head of or VP of the area.

Strong preference for:

• Entrepreneurs who have run their own company or a function as if it were one
• Experience with German SMB audiences, fintech, or other regulated categories
• Experience running product-led and sales-led motions in parallel
• Network of specialists you can pull on when needed
• Working knowledge of HubSpot, GA4, GTM, and SQL

Language requirements: German at C1 or above is required, as roughly 80 to 90 percent of campaigns run in German and judging whether copy lands is part of the role. English at B2 or above for internal collaboration.

Location: Berlin-based role

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team conducts an initial screening to understand your background and confirm fit for the role. If there is strong alignment, we submit your profile to our client for their consideration.

The client's process includes three rounds: an intro conversation, a working session with a short case, and a final round with the founders. There is also a conversation with one of their investors or mentors who specializes in demand generation. One meeting happens in person in Berlin. You will hear back within a week at every stage.

Please do not attempt to identify or contact the client directly. All communication and interview coordination flows through Get A Job.ai to protect both your candidacy and our client relationship.

Compensation

The client offers a base salary of €70,000 to €95,000 depending on experience, plus a variable component tied to pipeline and payback metrics, plus stock options.

Get A Job.ai is a recruiting partner representing the employer. Compensation flows directly from the client according to the terms above.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We evaluate all candidates based on qualifications and role fit, and we encourage applications from people of all backgrounds.