(Senior) Social Media Manager (m/w/d) Fashion | Berlin | Get A Job.ai SE

Responsibilities

We are representing a confidential e-commerce organization in Berlin seeking a Senior Social Media Manager to lead their fashion-focused social presence. In this role, you will own the strategic development and execution of organic social media across Instagram, TikTok, and Facebook.

You will manage the complete content lifecycle—from ideation and planning through creation, editing, English copywriting, and publishing. Whether developing campaign activations, seasonal content, or trend-responsive posts, you'll create platform-specific content that aligns with audience needs and performance objectives.

Community management is central to this position. You will oversee English-language community engagement and continuously strengthen dialogue with followers. Performance analysis drives your work: you'll monitor key social media metrics and translate insights into concrete optimizations for content, formats, and channel strategies.

You will manage UGC and influencer collaborations end-to-end, including creator selection, briefing, negotiation, activation, and evaluation while maintaining oversight of budgets, performance metrics, and usage rights. Close collaboration with brand, performance marketing, CRM, merchandising, and external partners is expected.

Innovation is encouraged—you'll test emerging social media and social commerce formats, including upcoming live shopping pilots. You will provide functional guidance and regular feedback to a working student supporting the team.

What We're Looking For

• Several years of relevant social media management experience with proven ability to independently and strategically manage channels, ideally in fashion, recommerce, or e-commerce sectors
• Experience with social commerce platforms and formats such as Shopify or live shopping
• Ability to independently conceptualize, create, edit, and write audience-appropriate social content in English
• Demonstrated experience in UGC creator and/or influencer management, including briefing, negotiation, and performance evaluation
• Data-driven approach that connects creative thinking with commercial objectives
• Strong ownership mindset with ability to set clear priorities and reliably manage multiple projects and stakeholders; prior experience providing functional guidance to junior team members is ideal
• Fluent German and English (minimum C1 level) for managing English-language social channels
• Proficiency with Meta Business Suite, Meta Ads Manager, TikTok Business Manager, TikTok Ads Manager, and content tools such as Canva, InShot, or CapCut

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and goals. We then submit qualified candidates to our client for consideration. Please do not contact the hiring organization directly—all coordination goes through our recruiting team to ensure a professional, streamlined process.

This is a hybrid position based in Berlin with approximately 20 office days per quarter, providing flexibility to work from home on remaining days. The client offers up to 6 weeks of work from EU countries annually, flexible working hours, an ergonomic workspace setup with equipment of your choice, public transport support, professional development budget, wellness and fitness benefits, and regular team events.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work to ensure equitable access to opportunities.