Digital Analytics Manager

About This Opportunity

Our talent team is representing a confidential life sciences organization in their search for a Digital Analytics Manager. This role will oversee the development and enhancement of digital analytics tools and platforms, ensuring they meet business needs and support data-driven decision-making processes. The position leads a global team of Digital Analytics Developers and offers the opportunity to drive analytics strategy across enterprise web properties.

Responsibilities

• Lead the web analytics ecosystem, ensuring complete and accurate implementation to provide actionable insights
• Build an analytics tag, event, integration, and platform roadmap aligned with business objectives
• Lead adoption of Google Analytics 4 globally across all organizational web properties
• Identify tracking opportunities that can drive better customer experiences using industry best practices and knowledge of user behavior
• Support major web development projects, code releases, and digital marketing initiatives requiring custom event tagging and dashboards
• Gather information from multiple sources to create bespoke tagging solutions and advise stakeholders on interpreting results
• Develop and maintain documentation, training materials, and support resources for digital analytics users
• Collaborate with cross-functional business and marketing managers to provide digital analytics support for web strategies
• Conduct market research and competitive analysis to identify trends and opportunities in digital analytics
• Prepare concise reports for executive stakeholders, highlighting key trends and recommendations
• Work with data scientists and analysts to integrate advanced analytics and machine learning models
• Propose data governance strategies and implement solutions

What We're Looking For

• Bachelor's degree in Marketing, Computer Science, or related discipline
• Minimum 8 years of experience in digital marketing or a related field
• 5 years of hands-on Product Management experience with Google Analytics, Google Tag Manager, or similar digital analytics solutions
• Experience with migration from Universal Analytics to GA4
• Advanced understanding of Google Analytics tagging
• Strong e-marketing channel knowledge
• Basic knowledge of HTML, CSS, and JavaScript
• Excellent verbal and written communication skills with ability to present concepts and data to senior stakeholders
• Strong project management skills and ability to work with minimal supervision
• Excellent attention to detail and organizational skills to manage multiple work requests and projects
• Ability to independently prioritize workload and foster business relationships across teams
• Google Analytics and Tag Manager certification a plus
• Basic SQL experience a plus

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team will conduct an initial screening to assess fit for the role. Qualified candidates will then be submitted to our client for consideration. Please do not attempt to contact the client directly, as all applications must be coordinated through our process to be considered.

Pay

Compensation details will be discussed with qualified candidates during the screening process.

Equal Employment Opportunity: Get A Job.ai is committed to providing equal employment opportunities to all applicants and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected characteristic under applicable law.