Senior Marketing Manager, Lead Lifecycle & Conversion

About This Opportunity

We are representing a confidential cybersecurity organization in the United Kingdom seeking a Senior Marketing Manager, Lead Lifecycle & Conversion. This is a strategic role within the Global Growth Marketing team, focused on owning how prospects progress through the buying journey—from initial engagement and qualification through to opportunity and revenue.

This position brings together lifecycle strategy, nurture programs, buying signals, lead management, and conversion optimization to create more connected, relevant experiences for prospects. You'll work across Growth Marketing, Marketing Operations, SDR, Sales, and Revenue Operations to identify where prospects stall or disengage and develop programs that improve progression, conversion, and pipeline outcomes.

This is not a traditional nurture marketing role. Our client needs someone who can think across the entire funnel, use data and buying signals to understand customer behavior, and build a lifecycle strategy that turns engagement into measurable business outcomes.

Responsibilities

Own the Lead Lifecycle

• Own and continuously evolve the global lead lifecycle strategy, from initial engagement through MQL, SAL, opportunity, and revenue
• Map and optimize prospect journeys across key buying stages, identifying friction, leakage, and opportunities to accelerate progression
• Establish clear lifecycle performance metrics and use funnel data to prioritize opportunities for improvement
• Develop strategies for leads that are not yet sales-ready, ensuring valuable prospects continue to be developed rather than lost from the buying journey

Build Intelligent Buying Journeys

• Evolve nurture strategy from traditional, linear programs towards dynamic journeys driven by buyer behavior, engagement, intent, and account signals
• Define the appropriate next-best engagement for prospects based on where they are in their buying journey
• Partner with Content, Product Marketing, ABX, and regional teams to ensure prospects receive relevant experiences throughout the lifecycle
• Develop re-engagement and recycling strategies to reactivate prospects and accounts that have stalled or disengaged

Drive Funnel Conversion

• Analyze performance across the funnel to identify where prospects are progressing, stalling, or dropping out
• Develop and test interventions designed to improve conversion, lead velocity, and pipeline contribution
• Partner with Marketing Operations and Revenue Operations to continuously improve lifecycle stages, lead scoring, qualification, routing, and recycling
• Build a strong feedback loop with SDR and Sales teams to understand lead quality, disposition, and progression

Connect Signals, ABX and Sales Engagement

• Connect individual prospect behavior with account-level engagement and intent signals to create a more complete view of buying readiness
• Partner with ABX to coordinate lead and account journeys and identify opportunities to accelerate high-intent accounts
• Work with SDR teams to ensure sellers receive the right leads at the right time, with the context and buying signals needed to engage effectively
• Identify opportunities to use AI, automation, and predictive signals to improve personalization, prioritization, and journey orchestration

Measure & Optimize

• Define and report against lifecycle KPIs including MQL-to-SAL conversion, SAL-to-opportunity conversion, lead velocity, recycled lead conversion, pipeline, and revenue contribution
• Develop actionable insights that identify opportunities to improve funnel performance
• Establish a culture of continuous testing, learning, and optimization across the prospect lifecycle
• Communicate lifecycle performance, insights, and recommendations to Growth Marketing and GTM stakeholders

What We're Looking For

• 7+ years of B2B marketing experience, ideally across lifecycle marketing, demand generation, growth marketing, or marketing operations
• Strong understanding of complex B2B buying journeys, preferably within SaaS, enterprise technology, or cybersecurity
• Demonstrated experience developing lifecycle, nurture, or demand programs that drive measurable pipeline and revenue outcomes
• Strong understanding of lead management, scoring, qualification, routing, and recycling
• Experience using CRM, marketing automation, and ABM/intent platforms such as Salesforce, Marketo/Eloqua, and 6sense or equivalent
• Strong analytical capability, with experience using funnel and conversion data to identify problems and drive action
• Experience partnering with Sales, SDR, Marketing Operations, and Revenue Operations teams
• Ability to influence and drive change across a complex, global organization without direct authority
• Commercial mindset with a strong understanding of pipeline, conversion, and revenue metrics
• Strong communication skills with the ability to translate complex data and customer journeys into clear recommendations
• Hands-on experience using AI within marketing workflows, with an interest in how AI can improve journey orchestration, personalization, and conversion

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening. If there's a strong match, we'll submit your credentials to our client for consideration. Please do not contact the employer directly—all communication regarding this opportunity should flow through Get A Job.ai to ensure a professional and coordinated process.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Employment Opportunity: Get A Job.ai is committed to building a diverse and inclusive workplace. We welcome applicants from all backgrounds and provide equal opportunity regardless of race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.