Senior Consultant Digital Analytics (m/w/d), München

Responsibilities

We are representing a confidential digital consulting organization seeking a Senior Consultant for Digital Analytics in München. In this role, you will build measurement frameworks that support real business decisions while acknowledging their limitations.

• Design and own measurement concepts from KPI definition through technical specification, always asking which business decision each metric supports
• Implement tracking setups in Google Tag Manager including server-side containers, configured for Consent Mode v2 and accounting for ITP restrictions, consent losses, and ad blockers
• Ensure data quality through validation, debugging, and documentation; identify setups delivering plausible but incorrect data
• Work beyond standard analytics interfaces using GA4, BigQuery, SQL, and similar platforms to deliver focused insights with documented uncertainty
• Define reporting logic including metrics, granularity, and cadence; specify dashboards built collaboratively with data teams
• Connect marketing data with CRM systems (Salesforce, HubSpot) through offline conversion imports and lead quality feedback loops
• Implement privacy-compliant measurement including CMP setups (Usercentrics, Cookiebot, OneTrust), consent signals, and data minimization
• Manage multiple client accounts within agreed budgets, flagging scope issues proactively
• Communicate technical concepts clearly to executive stakeholders and translate analysis into actionable guidance for sales teams
• Leverage AI tools for analysis and documentation while applying necessary domain expertise and verification
• Share knowledge with colleagues across search, performance, marketing technology, and data teams through documentation that survives handoffs

What We're Looking For

• Minimum 4 years in web analytics and tracking with direct responsibility for production implementations; experience inheriting and remediating existing setups
• Deep expertise in Google Tag Manager for both client-side and server-side implementations, understanding HTTP-only cookies and same-site subdomain endpoints
• Practical experience with Consent Mode v2, CMP integration, and modeling limitations; ability to identify common misconfigurations
• Strong command of GA4, BigQuery export, and SQL; understanding of where standard interfaces become unreliable
• Business acumen to define metrics before measurement and explain which decisions they support
• Experience with B2B data realities: long sales cycles, small sample sizes, lead quality focus, and CRM as source of truth
• Ability to work within client constraints including extended deployment timelines and limited system access
• Hands-on proficiency with Excel and ability to work independently after gathering necessary input
• Fluent German and professional English communication skills
• Desirable: experience with SEO reporting, marketing mix modeling, or dbt

How We Work with You

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Pay

Compensation details will be discussed during the screening process based on your experience and qualifications.

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