Senior Consultant Digital Analytics (m/w/d), Düsseldorf

Responsibilities

We are representing a confidential digital consultancy seeking a Senior Consultant in Digital Analytics to join their team in Düsseldorf. In this role, you will build measurement frameworks that withstand the realities of consent loss, tracking prevention, and ad blockers—particularly for B2B clients with long buying cycles and multiple decision-makers.

Your core responsibilities include:

• Designing and owning measurement concepts from KPI definition through technical specification, always anchored to the business decisions they support
• Implementing tracking setups in Google Tag Manager (client-side and server-side), configured for consent management v2 and the constraints of modern privacy controls
• Enforcing data quality through validation, debugging, and documentation—identifying setups that produce plausible but incorrect data
• Working beyond standard analytics interfaces with GA4, BigQuery, SQL, and other platforms to deliver a small number of reliable insights rather than a large volume of charts
• Defining reporting logic, metrics, granularity, and cadence; specifying dashboards built in collaboration with the data team (Power BI, Looker Studio)
• Connecting marketing data to CRM systems (Salesforce, HubSpot) and offline conversion imports to surface lead quality over lead volume
• Implementing privacy-compliant measurement through CMP setups (Usercentrics, Cookiebot, OneTrust), consent signals, and data minimization in coordination with clients' legal teams
• Managing multiple client accounts within agreed hourly budgets, flagging scope changes early
• Translating technical concepts for executive stakeholders and actionable analysis for sales leadership
• Leveraging AI tools for analysis, queries, and documentation while applying critical professional judgment
• Coaching colleagues and collaborating across search, performance, marketing technology, and data teams with documentation that survives handoffs

What We're Looking For

Required experience and skills:

• Minimum 4 years in web analytics and tracking with direct accountability for production setups; experience inheriting and remediating existing implementations
• Deep Google Tag Manager expertise (client-side and server-side), understanding why HTTP-only cookies via same-site subdomain endpoints matter for server-side tagging
• Practical consent management experience with Consent Mode v2, CMP integration, and modeling limitations; ability to identify common misconfigurations in unfamiliar containers
• Proficiency with GA4, BigQuery exports, and SQL; understanding where GA4's interface becomes unreliable
• Ability to define metrics from business logic before measurement, explaining which decisions each metric supports
• Experience with B2B data realities: extended sales cycles, small sample sizes, lead quality prioritization, CRM as source of truth
• Resilience working with client IT constraints (slow deployment cycles, limited access, DNS approval processes)
• Hands-on approach with advanced Excel proficiency and ability to work independently after gathering necessary inputs
• Strong communication skills in German; solid working English

Valued additional experience:

• Project work in manufacturing, industrial goods, machinery, or wholesale sectors
• Familiarity with SEO reporting, marketing mix modeling, or dbt
• Experience using LLMs effectively for analytical work

How We Work With You

Our talent team at Get A Job.ai partners with leading organizations to connect specialists with opportunities that match their expertise. When you apply through our platform, a dedicated recruiter will review your background and arrange an initial conversation to understand your goals and experience. If there's mutual interest, we will submit your profile to our client for consideration and guide you through their interview process. Please note that all applications must come through Get A Job.ai—direct contact with the client is not part of this process.

Pay

Pay details will be discussed during the screening process based on your experience and the client's compensation framework.

Equal Employment Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from all qualified candidates regardless of background, identity, or circumstance.