Product Marketing Lead – Trade

About This Opportunity

We are representing a confidential blockchain technology organization seeking a strategic Product Marketing Lead to drive growth and positioning for their core trading features. This role sits at the heart of their product marketing organization, working with a self-custodial wallet platform used by millions globally.

You'll partner with product, growth, brand, and business development teams to shape go-to-market strategy for trading capabilities including swaps, derivatives, and real-world asset products. This is a high-impact role requiring strategic thinking, analytical rigor, and deep understanding of crypto user behavior.

Location: Remote (EMEA, LATAM, or USA)

Responsibilities

• Define and execute end-to-end go-to-market strategy for trading features across global markets, from positioning through launch and lifecycle optimization
• Partner with product leadership to shape roadmap priorities based on market insights, user behavior, and competitive analysis
• Lead product and feature launches, crafting narratives that resonate with crypto traders and asset holders
• Drive lifecycle marketing initiatives that increase awareness, activation, and retention across trading funnels
• Collaborate with analytics teams to identify friction points and opportunities within user journeys, translating insights into programs that move conversion, volume, and retention metrics
• Work cross-functionally with product, brand, growth, communications, and business development to deliver integrated campaigns
• Establish clear success metrics for every campaign and document learnings for continuous improvement
• Strengthen brand reputation as a trusted, user-first platform within the trading community
• Support education, community, and influencer programs that drive awareness and confidence

What We're Looking For

Required qualifications:

• 6 to 8+ years in product marketing, ideally within fintech, crypto, or high-growth consumer technology
• Proven track record leading complex product launches and lifecycle growth initiatives with measurable outcomes
• Strong strategic thinking and storytelling ability—can translate complex product concepts into clear, compelling narratives
• Analytical and outcome-driven mindset; comfortable interpreting data to inform both marketing and product strategy
• Exceptional cross-functional communication, influence, and project leadership skills
• Deep curiosity about web3, DeFi, and onchain user behavior, or direct experience in the crypto ecosystem

Nice to have:

• Experience leading go-to-market for derivatives trading and prediction markets products
• Experience leading go-to-market initiatives to Asia audiences

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your background and schedule an initial screening call to understand your experience and career goals. If there's a strong match, we'll submit your profile to our client for consideration and guide you through their interview process. Please do not contact the client directly—all communication should flow through our talent team to ensure the best candidate experience.

Pay

Compensation for this role will be determined based on location, experience, and skills during the interview process. For US-based candidates, the range is $146,000–$220,000 USD base salary. Additional compensation may include bonus and equity components.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome candidates from all backgrounds and make employment decisions without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.