Lifecycle Marketing Operations Manager

About This Opportunity

We are representing a confidential fintech organization that is scaling rapidly and building its lifecycle marketing function from the ground up. This is a rare opportunity to join as the first dedicated lifecycle marketing owner and define both the strategy and technical infrastructure that will power customer engagement at scale.

This is a builder's role. You will work directly with revenue operations, engineering, and data teams to design the systems—not just the campaigns—that drive retention, activation, and growth. There is no existing team to delegate to, which means you will own both the thinking and the execution, with outsized influence on how this organization engages customers for years to come.

Responsibilities

• Own end-to-end lifecycle marketing strategy across acquisition follow-up, application drop-off recovery, onboarding, activation, retention, and win-back for multiple financial products including credit, banking, AP automation, and expense management
• Draft and own lifecycle messaging and copy directly using AI tools to accelerate production, then partner with product, legal, and compliance teams to shape and approve content for a regulated fintech audience
• Partner with product teams to define clear ownership boundaries between product-owned touchpoints (in-app, transactional, native notifications) and lifecycle-owned channels (email, SMS, re-engagement)
• Collaborate directly with engineering and data teams to design event-based triggers and data architecture that power personalized, automated customer journeys—help define what needs to be tracked and how
• Build and own Braze infrastructure including Canvas flows, segmentation logic, dynamic content, and journey orchestration
• Design and maintain the Segment-to-Braze data pipeline in partnership with data and engineering teams, ensuring clean identity resolution and reliable event tracking
• Develop the measurement framework for lifecycle marketing: define KPIs, build reporting, and tie lifecycle performance to business outcomes like conversion, retention, and revenue
• Bring strong judgment on prioritization and sequencing—decide what infrastructure and campaigns to build first given current growth stage
• Ensure all lifecycle communications meet compliance and disclosure standards required in regulated financial services
• Act as the internal expert on lifecycle marketing systems and strategy, briefing stakeholders across revenue operations, sales, customer success, and leadership

What We're Looking For

• 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing, with meaningful time in fintech, financial services, or another regulated industry
• Deep hands-on experience with Braze (or comparable platform like Iterable or Customer.io)—you have built Canvases, not just launched campaigns someone else configured
• Working fluency with Segment or similar customer data platforms, including identity resolution, event tracking, and data pipeline design
• Proven experience partnering directly with engineering and data teams to design event-based systems, not just consuming what is handed to you
• Strategic ownership experience: you have defined a lifecycle or retention strategy and the roadmap to execute it, not just run campaigns within someone else's framework
• Strong analytical fluency—comfortable defining KPIs, building reporting frameworks, and using data to prioritize what to build next
• Comfort with ambiguity and zero-to-one building; you do not need existing infrastructure or a team to make progress
• Strong writing skills and comfort using AI tools to draft and iterate on messaging quickly, plus experience navigating legal and compliance review for customer-facing copy in a regulated industry—this role does not have a product marketing team to lean on
• Bonus: B2B experience alongside B2C or D2C, and familiarity with BigQuery, dbt, or similar data warehouse tools

How We Work With You

When you apply through Get A Job.ai, a member of our talent team will review your profile and conduct an initial screening. If there is a strong mutual fit, we will submit your candidacy to our client for consideration. Please do not contact the client organization directly—all communication and coordination will flow through our recruiting team to ensure a smooth and professional process.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work with our clients to ensure fair and equitable consideration.