Head of Growth Marketing

About This Opportunity

We are representing a well-funded fintech organization building AI-native financial infrastructure for business owners. Our client has scaled rapidly since launch and is now seeking a strategic Head of Growth Marketing to lead customer acquisition and demand generation across digital channels.

This is a high-impact leadership role where you'll own the growth engine—from self-serve acquisition through sales-led pipeline development. You'll lead a team, partner closely with Product and Sales, and drive experimentation across paid media, SEO, content, and emerging AI discovery channels.

Location: USA (San Francisco, Miami, New York, or fully remote)

Responsibilities

• Lead and manage the Demand Generation team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
• Own paid acquisition strategy across search, display, paid social, and retargeting while optimizing CAC, payback period, and channel ROI
• Partner with Sales and RevOps to align on ideal customer profiles, pipeline goals, and campaign strategy
• Act as owner of the self-serve motion, responsible for top-of-funnel acquisition and product-led growth
• Collaborate with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
• Own the company website as a core growth surface, improving discoverability, performance, and conversion through technical SEO and structured content
• Build visibility across AI-driven discovery platforms (ChatGPT, Perplexity, Gemini) through Generative Engine Optimization (GEO)
• Develop and execute product and brand marketing strategy that drives awareness, revenue, and sales enablement
• Lead product launches with compelling messaging and materials to support sales teams and partners
• Drive narrative development through high-impact content across website, campaigns, email, press, and referral channels
• Define and track growth KPIs across acquisition, activation, and revenue

What We're Looking For

• 6–10+ years of experience in growth, digital, or performance marketing, ideally in fintech or B2B SaaS environments
• 3+ years of people management experience with a track record of building and mentoring high-performing teams
• Proven success scaling organizations from $50M to $100M to $200M+ ARR
• Demonstrated ability to scale self-serve acquisition, activation, and monetization
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
• Fluency in sales-led acquisition strategies including intent-based targeting, personalization, trigger-based messaging, and predictive analytics
• Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic and paid channels
• Excellent copywriting, communication, and storytelling skills
• Highly technical and comfortable implementing modern marketing and analytics tools
• Collaborative, human-first leadership style with strong values, empathy, and a bias toward action

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your background and conduct an initial screening conversation. If there's a strong match, we'll prepare and submit your profile to our client for consideration. Throughout the interview process, we'll provide guidance and feedback to help you succeed.

Important: Please apply exclusively through Get A Job.ai. Do not contact the client directly, as this may disqualify your candidacy.

Pay

Compensation is competitive and determined based on experience, geography, and impact. Our client offers a generous package combining base salary, equity, and performance-based bonus.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work with our clients to ensure fair and equitable consideration for all qualified individuals.