Head of Brand Marketing

About This Opportunity

Our talent team is representing a confidential PropTech organization on an exceptional search for a Head of Brand Marketing. This is a hybrid role based in London (2 days in office, 3 days remote), reporting directly to the Marketing Director.

Our client is a leading platform in the UK rental sector, and they're seeking a hands-on brand and communications leader who can own how the organization shows up in the world—from brand strategy and content to PR, corporate affairs, and thought leadership. You'll lead a talented team of four across content, SEO, and design, manage external PR agency relationships, and work closely with colleagues across Demand Generation, Product Marketing, Sales, and the wider business.

This role offers real autonomy and variety. If you're comfortable setting strategic direction while staying close to the work, and you enjoy shaping stories that turn complex topics into engaging narratives, we'd love to speak with you.

Responsibilities

Brand & Storytelling

• Own and evolve brand strategy, positioning, identity, and voice
• Ensure consistent and distinctive brand presence across all touchpoints
• Transform complex industry topics into clear, engaging stories for customers and the wider market
• Set standards for storytelling quality, creative excellence, and commercial impact

PR, Media & Corporate Affairs

• Own PR and media activity across property, technology, and business press
• Build and maintain strong relationships with journalists and media contacts
• Brief and manage external PR agency, ensuring clear priorities and strong output
• Lead corporate affairs approach, including regulatory and policy-related communications
• Handle reactive issues and sensitive moments with calm, credible judgment

Content, SEO & Thought Leadership

• Set direction for content across blogs, opinion pieces, case studies, social media, and video
• Lead and develop the content and SEO team to create useful, engaging work that supports marketing priorities
• Shape thought-leadership agenda around key topics including regulation, compliance, AI, and technology
• Partner with senior leaders on commentary, bylines, and external positioning, including ghostwriting
• Build external profiles of leadership team through media opportunities, speaking engagements, and awards

Creative & Design

• Lead in-house design team responsible for customer-facing collateral, tools, campaigns, and video
• Ensure all output is on-brand, well-crafted, and commercially sharp
• Work with the team to turn ideas into brilliant creative execution

Team & Commercial Impact

• Lead, support, and develop a team of four across content, SEO, and design
• Collaborate with Demand Generation, Product Marketing, and Sales to support commercial goals
• Use data and insight to understand performance and identify opportunities for greater impact
• Build strong cross-functional relationships to tell better stories

What We're Looking For

• Strong commercial experience across brand, PR/communications, and content in agency and/or B2B tech, SaaS, fintech, or PropTech environments
• Proven experience owning a brand, shaping positioning, messaging, identity, and market presence
• Direct experience leading and developing individual contributors across content, creative, design, or communications
• Strong storytelling skills with strategic judgment; ability to operate from brand strategy down to headline-level detail
• Track record building media relationships and delivering coverage across trade and mainstream press
• Ability to translate complex regulation, technology, or industry change into engaging, relatable stories
• Experience with corporate affairs and reputation or issues management, with calm judgment in sensitive situations
• Fluency in thought leadership and executive communications—ghostwriting, bylines, presentations, media commentary
• People leadership experience across content, creative, design, or communications functions
• Understanding of SEO as a growth channel, with ability to set direction and challenge specialists
• Commercial mindset with natural focus on how brand, PR, and content support business goals
• Collaborative approach, comfortable working with diverse stakeholders at pace
• Comfortable with ownership while remaining hands-on—happy setting direction and rolling up sleeves when needed

Please note: This is a delivery-focused role, not a purely strategic communications position. You'll be expected to be close to the work and make things happen. The successful candidate will need to pass thorough referencing checks as the organization is regulated by the Financial Conduct Authority.

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team will screen applications and conduct initial conversations to understand your background and interest. Qualified candidates are then submitted to our client for consideration. Please do not contact the hiring organization directly—all communication should flow through our talent team to ensure a smooth, professional process.

Additional Benefits

Our client offers an attractive benefits package including:

• Annual development fund to support your professional growth
• Bi-weekly coaching sessions to support mental health and wellbeing
• 25 days holiday plus UK bank holidays, increasing by 1 day per full year up to 32 days
• 3 months fully-paid parental leave for all genders
• Great Place to Work certification

Pay

Pay details will be discussed during the screening process based on experience and qualifications.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from candidates of all backgrounds and will work with you to ensure you can participate fully in our interview process. Please let us know if you require any accommodations.