Growth Marketing Manager

About This Opportunity

We are representing a leading consumer health platform that has served hundreds of thousands of members nationwide. Our client is backed by top-tier venture investors and operates at the intersection of digital health, personalized care, and modern consumer technology.

We're seeking a Growth Marketing Manager to own critical levers of their consumer acquisition engine. This is a high-impact, cross-functional role where you'll drive performance across paid channels, creative strategy, lifecycle marketing, and conversion optimization. You'll work directly with the VP of Strategy and help shape how the company acquires and converts hundreds of thousands of future members.

Responsibilities

• Manage paid acquisition performance across Meta, Google, TikTok, and emerging channels in partnership with agency teams
• Drive creative strategy for performance marketing including messaging, copy testing, creator briefs, and design direction
• Optimize the end-to-end funnel from first touch through lead generation, conversion, and reactivation
• Build and execute lifecycle marketing strategies for pre-purchase nurture and member reactivation
• Develop and prioritize experimentation roadmaps across channels, creative assets, landing pages, and lifecycle flows
• Set paid media strategies aligned to growth targets and unit economics
• Analyze attribution, conversion, and cohort data to identify incremental growth opportunities
• Collaborate with creative, product, and agency teams to develop high-performing ad concepts and landing experiences
• Improve lead-to-conversion performance through segmentation, messaging optimization, and automation
• Own core growth metrics including CAC, payback, conversion rate, and channel-level efficiency

What We're Looking For

Required:

• 4+ years of experience in growth or performance marketing roles with direct ownership of CAC, conversion, or revenue targets
• Proven track record improving CAC, conversion rate, or payback at a high-growth consumer or healthcare company
• Hands-on experience managing major paid channels (Meta, Google, TikTok)
• Experience working with agencies or external partners
• Strong analytical mindset and comfort using data to drive decision-making
• Ability to operate autonomously in fast-paced, ambiguous environments
• Bias toward action with ability to launch tests quickly and iterate based on results

Preferred:

• Healthcare or regulated-industry experience
• Creator or influencer marketing experience
• Lifecycle or CRM marketing background
• Experience using AI tools to improve marketing workflows
• Former founders or early-stage startup operators encouraged to apply

How We Work With You

As a candidate, you'll apply through Get A Job.ai. Our recruiting team will conduct an initial screening to understand your background and ensure alignment with the role. Once we've confirmed a strong match, we'll submit your profile to our client for consideration. Please do not attempt to contact the client directly, as all applications must go through our talent team to be considered.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Opportunity: Get A Job.ai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.