Product Marketing Manager – Launches & Adoption

About This Opportunity

Our talent team is representing a confidential legal technology organization that is transforming how complex real estate transactions are managed. This London-based company works with leading law firms and major organizations, applying AI to accelerate legal work while maintaining the precision and expertise the industry demands.

We're seeking a Product Marketing Manager – Launches & Adoption to lead how product releases are brought to market. In this high-autonomy role, you'll turn a steady stream of new capabilities into clear, compelling stories for customers and prospects, working at the intersection of Product, Marketing, and Customer Success.

Responsibilities

• Lead product launches end-to-end, owning go-to-market strategy and execution for a portfolio of product and feature releases
• Run and evolve the launch program, implementing frameworks across Product and Marketing teams and managing roadmap intake, launch tiering, and calendaring
• Develop positioning and messaging that translates complex product capabilities into clear value propositions for customers and the market
• Drive awareness and adoption through in-product messaging, email, changelog updates, website content, and other channels
• Own and build the external product changelog, providing customers with a clear, current view of what's new
• Partner with Product and Customer Support to evolve the Help Centre, improving product education through written, visual, and video content
• Create standards, templates, and guidance that raise the quality of product marketing across teams
• Define and track success metrics for launches, measuring awareness, activation, and adoption to improve future execution
• Collaborate closely with Revenue Enablement, Customer Success, and Marketing to ensure launches translate into market education, customer adoption, and commercial readiness

What We're Looking For

Required:

• 4+ years of experience in B2B SaaS product marketing with a strong track record of leading product launches end-to-end
• Exceptional ability to understand technical or complex capabilities and turn them into differentiated, customer-focused messaging
• Excellent writing and editing skills, with the ability to distinguish features from benefits and improve others' work constructively
• Strong cross-functional project management skills, comfortable managing multiple launches, stakeholders, and timelines simultaneously
• Good judgment and influence, able to make clear recommendations about priorities, timing, and messaging while building alignment across teams
• Strategic thinking that connects individual releases to broader product and market narratives
• Customer and data-led approach, using qualitative and quantitative signals to improve launches and adoption
• Comfortable working at pace in a fast-evolving product environment while maintaining high execution standards
• Experience using AI tools to enhance work processes while bringing editorial judgment to external-facing content
• Experience working across global teams and markets, comfortable collaborating across time zones
• Familiarity with product adoption and customer communication tools such as Intercom, Pendo, Appcues, Beamer, or similar

Preferred:

• Experience in legal tech, real estate, proptech, or another complex, expertise-led B2B market
• Experience owning or contributing significantly to a Help Centre, knowledge base, or customer education program
• Experience marketing AI products, particularly those that evolve quickly and where trust is paramount

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your background and conduct an initial screening call to understand your experience and career goals. If there's a strong mutual fit, we'll submit your profile to our client for consideration. Throughout the process, we'll coordinate interviews and provide guidance.

Please apply exclusively through Get A Job.ai and do not contact the client organization directly, as this is a confidential search.

Pay

Compensation details will be discussed during the screening process based on your experience and the client's requirements.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from candidates of all backgrounds and encourage you to apply even if you don't meet every requirement listed.