Head of Brand & Marketing (m/w/d)

Responsibilities

We are representing a rapidly expanding restaurant concept in Berlin that is building a franchise system and scaling from two locations to multiple sites across Germany. Our client needs a creative leader who will own the brand voice and translate their bold positioning into daily content, campaigns, and brand touchpoints.

In this role, you will:

• Lead all brand expression including tone, visual identity, guidelines, and final approval on every customer-facing element from content to menus to store design and collaborations
• Build and execute a content system with formats for TikTok, Reels, and Stories, establishing editorial calendars and regular production routines featuring the founder and kitchen operations
• Produce content yourself using mobile-first approaches—shoot, edit, and publish short-form video with support from internal team members on set days and freelancers for larger productions
• Develop and execute brand moments that create local impact, managing agencies and freelancers as needed
• Create paid social creatives and integrate performance learnings back into planning (paid media management sits with the founder currently, with potential to transition)
• Drive local marketing for existing and new locations including launch campaigns, neighborhood activation, creator partnerships, and opening events—you will be on-site for openings even in other cities
• Build employer brand assets for recruitment and create playbooks for franchise partners to ensure brand consistency across all locations
• Manage your own production budget and decide resource allocation

What We're Looking For

Our client needs someone with at least five years in brand, content, or creative roles, whether agency-side or in-house. You should have contributed to at least one recognizable brand with distinct character in consumer, food, lifestyle, or related sectors.

Essential skills and experience:

• Hands-on production capability: shoot and edit short-form video on mobile, write copy, and operate social platforms independently—not a full-time editor, but not purely strategic either
• Practical, current understanding of TikTok and Instagram from direct use, not just reports
• Strong creative judgment and willingness to say no when something doesn't fit the brand, even to leadership
• Fluency in German and English
• Based in or willing to relocate to Berlin, with regular presence in restaurant locations
• Willingness to travel for multi-day store opening support in other cities

How We Work with You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and creative approach. Qualified candidates will then be submitted to our client for their consideration. Please do not contact the client organization directly.

The client's process includes: an initial 30-minute conversation with founders, a paid case assignment (90-day plan presented on-site), and a final discussion on terms. Total timeline from first contact to decision is approximately four weeks.

Pay

This role is not currently listed with confirmed compensation through Get A Job.ai. If you are interested, please apply and our recruiters will provide updated pay information during the screening process.

What the client offers:

• Direct approval authority without committee review, reporting to founders
• Dedicated office space in Berlin plus access to restaurant locations as content sets
• Independent production budget and freelancer selection authority
• Opportunity to build the brand foundation that will scale to all future franchise locations
• Professional development budget for courses, conferences, and coaching
• Growth potential as the brand expands from two to dozens of locations

Get A Job.ai is an equal opportunity recruiter. We work with clients and candidates without regard to race, color, religion, sex, national origin, age, disability, or any other protected characteristic.