Sr. Account Manager – CRM

About This Opportunity

Our talent team is representing a confidential loyalty marketing organization seeking a Senior Account Manager - CRM to lead program delivery for a major enterprise client. This is a remote position based in the United States.

In this role, you'll serve as the primary client partner coordinating sophisticated lifecycle marketing campaigns across Strategy, Decision Sciences, Creative, Development, QA, and Marketing Operations teams. You'll own the CRM delivery roadmap while translating customer insights into personalized campaigns and optimization strategies.

Responsibilities

• Lead day-to-day client relationships and serve as the primary delivery partner for complex CRM programs
• Coordinate end-to-end execution of CRM initiatives across multiple cross-functional teams, managing dependencies and ensuring quality delivery
• Own the CRM delivery roadmap, balancing strategic priorities, marketing calendars, and technical requirements
• Partner with analytics and strategy teams to translate customer insights into lifecycle journeys, personalization strategies, and campaign optimization
• Monitor campaign performance using KPIs, escalating issues and coordinating resolution across teams
• Develop strategic briefs and maintain documentation of business rules, operational processes, and program requirements
• Prepare and facilitate client meetings, status updates, executive presentations, and business reviews
• Manage client requests, scope changes, and issue resolution while maintaining clear communication on progress and risks
• Own project estimates, timelines, resource plans, and delivery schedules
• Support account financial health through resource allocation, forecasting, and identifying growth opportunities
• Stay current on CRM, email marketing, data, AI, and competitive trends to drive client value

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of experience in CRM, loyalty, or client services
• 2+ years of direct CRM experience supporting email, mobile, and customer lifecycle programs (required)
• Proven ability to lead complex cross-functional initiatives and drive accountability without direct authority
• Experience managing multiple projects simultaneously with competing priorities and deadlines
• Strategic and tactical CRM marketing experience across email, mobile, and lifecycle programs
• Working knowledge of email marketing fundamentals including campaign execution, segmentation, personalization, deliverability, and testing
• Ability to understand CRM performance metrics and partner with analytics teams on insights and recommendations
• Experience with Salesforce Marketing Cloud or another enterprise email marketing platform preferred
• Familiarity with Google Analytics, Jira, Workfront, and SharePoint highly desirable
• Strong technical aptitude with ability to understand CRM platforms, martech ecosystems, and customer data
• Exceptional project management skills with high attention to detail and outcomes-driven approach
• Excellent verbal and written communication and presentation skills
• Self-motivated with ability to work independently and make sound decisions
• Flexibility to support critical initiatives including occasional work outside standard hours during major launches
• Ability and willingness to travel periodically for client meetings, workshops, and business reviews

How We Work With You

When you apply through Get A Job.ai, one of our experienced recruiters will review your qualifications and conduct an initial screening. If there's a strong match, we'll submit your profile to our client for consideration. Throughout the process, we'll be your advocate and guide.

Important: Please apply only through Get A Job.ai. Do not attempt to contact the client directly, as all applications must come through our recruiting team to be considered.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Equal Employment Opportunity: Get A Job.ai is committed to fostering an inclusive environment. We celebrate diversity and ensure all qualified applicants receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other characteristic protected by law.