(Senior) CRM Automation & Lifecycle Manager (all genders)

About This Opportunity

Our talent team is representing a confidential travel technology organization based in München. We're searching for a strategic CRM Automation & Lifecycle Manager to own the complete customer journey—from initial discovery through repeat engagement. This is not a campaign execution role; you'll architect intelligent, data-driven journeys that span email, push, and WhatsApp, directly impacting retention, lifetime value, and revenue performance.

You'll connect strategy, analytics, technology, and content into a unified system, translating behavioral signals and business goals into automated, optimized customer experiences. If you thrive on turning RFM segmentation and CLV models into real-world action—and love the challenge of balancing stakeholder priorities while scaling impact—we'd like to hear from you.

Responsibilities

• Design and launch end-to-end automated customer journeys within a customer data platform, including trigger logic, channel orchestration, and A/B testing frameworks
• Define contact strategies and frequency rules across the full customer lifecycle for email, push notifications, and WhatsApp
• Translate RFM analysis, customer lifetime value scores, and churn indicators into actionable segmentation, prioritization, and reactivation strategies
• Own journey-level KPIs including open rates, click rates, unsubscribes, volume management, conversion, and revenue metrics
• Monitor and optimize lifecycle and retention KPIs such as repeat engagement, churn reduction, and customer lifetime value; propose and execute data-backed improvements
• Partner with business units to translate goals into concrete CRM initiatives, manage cross-functional dependencies, and clearly communicate CRM roadmap priorities
• Coordinate with content, analytics, and technology teams to ensure seamless integration of messaging, data feeds, and automation infrastructure
• Identify and implement AI and automation opportunities to scale communication quality and efficiency

What We're Looking For

• At least 6 years of CRM or lifecycle management experience, with a minimum of 3 years in a strategic, end-to-end accountability role
• Demonstrated ability to drive segmentation, channel selection, contact strategy, and prioritization decisions using data rather than intuition
• Strong practical knowledge of email, push, and WhatsApp as CRM channels, including mechanics, use cases, and customer experience considerations
• Hands-on experience with a customer data platform or marketing automation tool such as Bloomreach, Braze, Salesforce Marketing Cloud, or Emarsys
• Solid grasp of journey metrics, retention analytics, CLV modeling, and churn measurement; comfortable working with BI dashboards or basic SQL
• Proven track record translating business requirements into scalable CRM strategies while balancing competing stakeholder needs
• Strategic, entrepreneurial mindset paired with a pragmatic, hands-on execution style
• Active use of AI tools in daily workflows and enthusiasm for exploring automation opportunities
• Native-level German (C2) with a sharp sense for tone and customer-centric communication; you'll help shape how the brand connects with its audience
• Fluent English for cross-functional collaboration

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team will conduct an initial screening to confirm your fit for the role and answer your questions about the position, team structure, and growth opportunities. We then submit qualified candidates to our client for consideration. Please do not attempt to contact the employer directly—all communication and interview coordination will be managed by Get A Job.ai to ensure a smooth, professional process.

Pay

Compensation details will be discussed during the screening process based on your experience and qualifications.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome applicants of all backgrounds and work to ensure fair, equitable access to career opportunities.