Product Marketing Manager

About This Opportunity

We are representing a rapidly growing financial services organization in London that serves established small and medium-sized businesses. Our client is looking for a Product Marketing Manager to lead in-life marketing strategy and drive engagement, retention, and revenue growth from their existing customer base.

This is a senior, generalist product marketing role where you'll set strategic direction and priorities, working hands-on to execute lifecycle campaigns across multiple channels. You'll be the decision-maker on what the team focuses on and why, partnering closely with product, data, compliance, and operations teams to deliver commercial impact.

Responsibilities

• Own the in-life marketing strategy and roadmap focused on extracting value from existing customers and driving cross-sell through activation, engagement, and retention
• Prioritize where the team focuses effort based on commercial impact, setting standards and frameworks for testing, targeting, and measurement
• Build and run lifecycle campaigns yourself across email, in-app, direct mail, and other channels, while guiding and quality-checking work from senior executives
• Identify moments in the customer journey—milestones, drop-off points, underused features—where marketing can improve outcomes
• Review performance data and decide what to scale, pause, or iterate, making changes yourself when needed
• Build strong understanding of customer behavior and feed insights back into the product roadmap, flagging friction and opportunities
• Partner with CRM, data, compliance, risk, and operations teams to plan and execute campaigns end-to-end
• Own the reporting framework for in-life success, including engagement, retention, cross-sell, and campaign performance metrics
• Use AI-enabled tools to accelerate analysis, drafting, and reporting

What We're Looking For

• 4+ years' experience in product marketing, ideally with time in lifecycle, CRM, or engagement/retention marketing
• Proven track record of setting direction for in-life or lifecycle marketing and prioritizing team efforts, not just executing campaigns
• Demonstrable experience designing and running activation, engagement, or retention programs that measurably moved metrics for existing customers
• Strong commercial and analytical instincts—able to read customer and campaign data, spot patterns, and turn them into prioritized action plans
• Confident working hands-on with CRM platforms (HubSpot or similar) to build, target, test, and measure lifecycle campaigns
• AI-literate and genuinely excited about using AI tools day-to-day for analysis, content drafting, and reporting
• Experience in financial services, SME banking, or regulated industries is a strong plus but not essential
• Excellent stakeholder management skills—able to influence and align cross-functional teams without formal authority
• Self-starter who can take lifecycle programs from idea to live campaign with minimal oversight
• Comfortable operating in fast-moving environments where priorities shift and processes are still being defined

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening to understand your experience and career goals. If there's a strong match, we'll submit your candidacy to our client for consideration. Throughout the process, we'll be your advocate and guide.

Please apply only through Get A Job.ai—do not contact the client directly, as all applications must come through our recruiting process.

Pay

Compensation details will be discussed during the screening process based on your experience and qualifications.

Equal Opportunity

Get A Job.ai is committed to creating a diverse and inclusive recruitment process. We welcome applications from candidates of all backgrounds and experiences.