Senior CRM Lifecycle + Journeys Manager

Responsibilities

We are representing a confidential direct-to-consumer ecommerce organization that is expanding across European markets. Our talent team is seeking a Senior CRM Lifecycle + Journeys Manager to own every triggered flow in the customer journey across email, SMS, push, and in-app for UK, Germany, and France markets.

In this builder role, you will:

• Build, launch, and own every triggered lifecycle flow for UK, DE, and FR market launches: welcome, browse abandon, cart abandon, post-purchase, low stock, back in stock, win-back, replenishment, and care instructions
• Partner with MarTech to ship AI agents and tooling that reduce flow build, copy, segmentation, and QA time. Target at least one end-to-end CRM agent in production by end of year one and a 50% reduction in flow concept-to-deployment time within 90 days
• Partner with the Data team to run the triggered-flow testing roadmap with statistically sound design. Minimum 6 A/B tests per quarter per flow per market
• Build channel-cost decision logic across email, SMS, push, and in-app per flow per market, accounting for European channel economics that differ materially from US markets
• Recover signal lost from fingerprinting and consent restrictions in UK/EU by pushing app and logged-in routing for non-consenting users
• Stand up and run the localisation pipeline with freelance copywriters for EN-UK, DE, and FR, ensuring localised flow content is live before each market launch
• Partner with tech team to maintain CDP quality across UK/EU: data model, integrations, data hygiene, latency, and identity-resolution accuracy

What We're Looking For

Required:

• 6+ years lifecycle/CRM marketing in DTC or ecommerce, including at least 3 years owning automated/triggered flows end to end (not campaign/blast)
• Hands-on experience with Iterable (preferred), or comparable ESP (Braze, Klaviyo, SFMC). Must have built flows in the tool, not just briefed them
• Hands-on experience with a CDP: Segment, mParticle, Hightouch, Census, or similar. Must understand identity resolution and data hygiene
• Has built or deployed AI agents or LLM workflows in a marketing context (copy, segmentation, flow logic, QA). If you have not shipped one yet, you can describe the one you would ship in your first 90 days
• SQL proficient. Can self-serve in Looker or BigQuery without waiting for an analyst
• A/B testing rigour. Knows what statistical significance means and where it breaks in lifecycle (sample size, primary metric selection, novelty effects)
• Working knowledge of UK/EU privacy law (GDPR, PECR) and consent management. Understands what changes operationally when fingerprinting is restricted
• Detail-oriented. Triggered flows live or die on edge cases (locale, currency, time zone, opt-in state, suppression rules)
• Strong cross-functional operator. Will work daily with creative, brand, data science, tech, and other CRM counterparts

Preferred:

• Multi-market lifecycle experience (UK + DE or FR)
• Fashion or home goods background
• App-native lifecycle experience
• Fluency in DE or FR

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiter will screen your application and conduct an initial interview. If there is a strong fit, we will submit your profile to our client for consideration. Please do not contact the client directly, as all applications must come through our recruiting process to be considered.

Pay

Pay via Get A Job.ai: £80,000—£90,000 GBP

Equal Employment Opportunity

Get A Job.ai provides equal employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by law.