Senior Social Commerce Strategist (Permanent)

Responsibilities

We are representing a confidential marketing and commerce consultancy seeking a Senior Social Commerce Strategist to join their global team on a permanent basis in London. This is a senior role for someone who thinks like an operator as much as a strategist—you will own the strategic and commercial thinking behind how major brands build, launch, trade and scale on social commerce platforms, with TikTok Shop at the centre.

You will translate client business objectives into social commerce strategies that hold up commercially: channel economics that work, forecasts that are defensible, measurement that proves incrementality, and operating models that can be exported market to market. You will be the connective tissue between strategy, creative, media, data and platform partners.

Commercial Strategy & Value Creation

• Build and own the commercial case for social commerce investment—channel P&L modelling, unit economics (COGS, commission, fulfilment, returns, promotional depth), contribution margin and payback
• Set and pressure-test the numbers behind the plan: GMV, AOV, conversion, basket and attach rate, CAC, ROAS/MER and repeat rate
• Build forecasts and scenario models across always-on trading, LIVE, affiliate and peak moments
• Advise clients on where budget works hardest across paid, organic, affiliate/creator and platform tooling
• Protect client margin as volume scales—promotional architecture, discount dependency, bundling and pack strategy

Strategic Leadership

• Develop social commerce strategies aligned to client business objectives and category dynamics
• Design the operating model that makes the strategy deliverable—crawl/walk/run sequencing, roles and responsibilities, governance
• Own the go-to-market gate: fulfilment and 3PL models, dispatch SLAs, customer service, returns
• Build strategies that unify paid, organic, creator and affiliate activity into a single commercial system
• Define content-to-cart strategies, creator and affiliate programmes, and LIVE formats that convert
• Maintain authoritative depth across social commerce platforms and emerging AI-led commerce surfaces

Client & Business Leadership

• Act as trusted strategic advisor to senior client stakeholders up to Marketing Director and Commercial Director level
• Interrogate and shape briefs, define scope and approach, input into resourcing and estimates
• Identify and shape opportunities to extend the work into new markets, brands and workstreams
• Build and deliver arguments that land in the room with senior executives
• Develop points of view and frameworks that position our client as a leading social commerce partner

Team & Delivery Leadership

• Line-manage and develop a small team of strategists—setting objectives, coaching, reviewing work
• Lead multi-discipline pods across creative, media, data, technology and delivery
• Lead projects end to end—on time, on budget and to the standard expected
• Willingness to work at client locations and travel to key markets as required

What We're Looking For

• Substantial experience in social, digital or commerce strategy—typically 7+ years, with meaningful time spent on social commerce specifically, agency or brand side
• Genuine commercial fluency: comfortable building and defending a channel P&L, unit economics and a forecast
• Demonstrable experience setting KPIs and being held to them—you have owned the performance of a channel, not just the plan for it
• Deep, current expertise across social platforms and their commerce ecosystems, with hands-on TikTok Shop experience (Seller Centre, Affiliate Centre, GMV Max, LIVE, Shop Health) strongly preferred, alongside Meta
• Experience designing operating models and launching or scaling a social commerce programme, ideally across more than one market
• Experience line-managing or formally mentoring strategists
• Track record with global brands and senior client stakeholders, leading workstreams independently
• Experience in consumer packaged goods or a related sector (personal care, household, food & beverage) is highly desirable
• Strong measurement and analytical instincts: able to interrogate data and be honest about what a number does and does not prove
• Excellent presentation and written communication skills
• Proven ability to digest, interpret and respond to briefs at pace
• Consultative, pragmatic and creative—sees challenges as opportunities
• Degree qualified, ideally in Marketing, Business, Economics, Communications or a related field
• Passionate about social, commerce and the possibilities of reinventing how people discover and buy

Desirable Additional Experience:

• Experience with retail media and marketplace channels and how they coexist with social commerce
• Experience with social listening and analytics platforms
• Experience with social advertising and commerce platforms and affiliate or creator management tooling
• Working knowledge of ecommerce and fulfilment infrastructure—3PL models and the operational realities behind them
• Experience with influencer and creator marketing, including commercial models and contracting
• Understanding of search, SEO and emerging AI-led discovery
• Experience with structured test-and-learn programmes, A/B testing and optimisation
• Multi-market or multi-language experience across EMEA

How We Work With You

Our talent team at Get A Job.ai partners with leading organizations to connect exceptional candidates with opportunities that match their expertise. When you apply through our platform, a dedicated recruiter will review your profile and conduct an initial screening to understand your background and career goals. If there's a strong match, we will submit your candidacy to our client for consideration.

Please apply exclusively through Get A Job.ai—do not contact the client directly, as this may affect your candidacy. We are here to guide you through every step of the process and advocate on your behalf.

Pay

Compensation details will be discussed during the screening process and are dependent on experience and qualifications.

Equal Opportunity

Get A Job.ai is committed to fostering an inclusive recruitment process. We welcome applicants from all backgrounds and provide equal opportunities regardless of race, color, religion, sex, national origin, age, disability, or any other protected characteristic.