Product Marketing & Content Lead (m/f/x)

About This Opportunity

We are representing a confidential AI technology company based in Berlin that is transforming how professional services firms leverage artificial intelligence. Our client is building the quality infrastructure for AI-powered processes in a heavily regulated industry, and they need their first Product Marketing & Content Lead to define how the market understands their category-defining work.

This is a foundational role reporting directly to the VP Marketing, working alongside founders and leadership to shape product narrative, go-to-market strategy, and category positioning. You'll have significant ownership from day one in a hands-on environment where small teams move fast and think independently.

Responsibilities

Own Product Marketing

• Develop and refine positioning, messaging, and category narrative for AI-powered solutions
• Translate technical product capabilities into clear customer value propositions
• Lead product launches and feature releases across all customer touchpoints
• Own customer communications including release notes, feature announcements, newsletters, and adoption campaigns
• Build competitive intelligence, market insights, and customer personas
• Create sales enablement materials that help the commercial team succeed
• Partner closely with Product to ensure coordinated, impactful launches

Build the Content Engine

• Own content strategy across all channels
• Produce thought leadership on AI, regulation, quality, and the future of professional services
• Interview customers and industry experts to uncover compelling stories and insights
• Write and edit everything from blog articles to research reports and customer stories
• Develop AI-powered content systems that scale without compromising quality
• Build and maintain an editorial calendar with compounding value

Shape the Category & Drive Commercial Impact

• Help establish our client as the leading voice in their market segment
• Partner on category strategy and executive thought leadership
• Identify emerging trends and turn them into compelling narratives
• Support Sales and Customer Success with education and adoption materials
• Drive demand generation with high-quality product marketing assets
• Scale organic growth through content and SEO
• Measure performance and continuously gather customer insights

What We're Looking For

Must-Have Requirements

• 5+ years of experience in Product Marketing, Content Marketing, or similar B2B SaaS role
• Exceptional writing and storytelling skills
• Proven experience launching products and translating technical capabilities into customer narratives
• Strong understanding of product positioning and messaging
• Track record creating content that drives measurable business outcomes
• Excellent interviewing, research, and communication skills
• Highly proactive mindset with ability to thrive in ambiguity
• Comfortable working directly with executives and cross-functional leadership teams

Nice to Have

• Experience in AI, enterprise software, or B2B SaaS
• Background marketing products for professional services, finance, accounting, audit, or compliance
• Strong SEO knowledge
• Experience building founder or executive thought leadership
• Familiarity with modern AI tools and AI-native marketing workflows
• Experience building content operations and editorial processes

You'll Thrive If You

• Think like an owner and love understanding customers
• Care deeply about clear communication and enjoy simplifying complex ideas
• Prefer building over managing and are naturally curious
• Like working across Product, Sales, and Marketing
• Want to help define a new category, not just market another software product

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team will conduct an initial screening to understand your background and interest in this opportunity. Qualified candidates will then be submitted to our client for consideration. Please do not attempt to contact the client directly, as all communications should flow through our talent team to ensure a coordinated process.

Compensation & Benefits

This role offers competitive compensation and meaningful equity in an ambitious early-stage AI company. You'll work with a small team that believes in moving fast, thinking independently, and using AI to do the best work of their careers. This is an opportunity to own an entire function from day one and help define the future of AI in one of the world's largest professional services industries.

Location: Berlin
Employment Type: Full-time

Get A Job.ai is an equal opportunity recruiter. We welcome candidates from all backgrounds to apply, and we encourage you to reach out even if you don't meet every listed requirement. If you're excited about storytelling, product marketing, and AI, we'd love to hear from you.