System Architect Lifecycle Marketing

About This Opportunity

We are representing a confidential AI technology company in their search for a System Architect to build and operate their full-funnel lifecycle marketing infrastructure. This is not a marketing technologist role maintaining an existing stack—this is a builder role architecting the intelligent system that powers multi-segment, multi-market lifecycle programs at scale.

The core challenge: every new industry vertical, segment, or language currently requires manual duplication of campaign logic. Your mission is to transform these into configurable parameters within a unified system. You'll design the data models, segmentation logic, and journey architecture that allow launching a new market vertical to be a configuration change rather than a rebuild. You'll ship onboarding, nurture, upsell, and account-based programs that compose from shared logic rather than forked effort.

This is both an architecture and execution role. You'll define the system, then ship it. You'll collaborate closely with Product Marketing, Growth, and Data teams, and scope engineering support rather than waiting in queue. This is a build year—you're inventing the machine, not inheriting one.

Responsibilities

• Architect a parameterised lifecycle system where new industries, segments, and languages deploy as configuration rather than duplicated campaign trees
• Design and launch onboarding, nurture, and upsell campaigns across Creator, Enterprise, and Developer buyer segments
• Prototype and ship your own integrations and automation logic; scope and direct engineering resources rather than queue behind them
• Own lifecycle touchpoints across channels with clear measurement frameworks and performance goals
• Build multilingual nurture flows that scale globally while maintaining message quality and conversion performance
• Design and manage robust A/B testing plans tracking performance across the full funnel
• Own the reporting framework for lifecycle marketing; define success metrics and communicate insights cross-functionally
• Build account-based marketing infrastructure for targeted, account-level nurture and retention programs
• Partner with design and engineering teams to deploy campaigns requiring technical integration or custom logic
• Establish governance and quality standards for lifecycle strategy—ensuring data hygiene, segmentation accuracy, and rigorous QA

What We're Looking For

Required Experience and Skills:

• 4+ years in B2B lifecycle marketing, demand generation, or marketing automation roles, ideally at high-growth SaaS companies
• Deep proficiency in HubSpot—building workflows, scoring models, and automated nurture programs at scale
• Working knowledge of Salesforce and how marketing and sales data connect end-to-end
• Experience building and managing lead scoring models and MQL/SQL/PQL funnel definitions
• Experience running or supporting ABM programs for target accounts
• Strong analytical skills—comfortable owning funnel metrics and translating data into strategic action
• Excellent cross-functional communication skills, especially with Sales and Revenue Operations teams
• Systems thinking: you think in funnels and architecture, not one-off campaigns
• Default to testing and measurement over assumptions; data-driven decision maker
• Comfort using AI tools to automate repetitive work and accelerate experimentation

Nice to Have:

• Experience building AI-powered marketing workflows for personalization, content generation, or campaign automation
• Experience marketing to developer or technical buyer personas
• Familiarity with product-led growth motions and PQL-to-enterprise conversion paths
• SQL or basic data querying skills

Location: United Kingdom (remote)

How We Work With You

Our talent team at Get A Job.ai partners with exceptional organizations to connect them with builders who want to do the best work of their careers. When you apply through our platform:

• A recruiter from Get A Job.ai will review your application and conduct an initial screening
• If there's a strong match, we'll prepare and submit your profile to our client
• We'll guide you through each stage of the interview process and provide feedback along the way
• Please do not contact the client directly—all communication flows through Get A Job.ai to ensure the best candidate experience

Pay

Compensation details will be discussed during the screening process and are competitive with market rates for this level of experience and impact.

Equal Opportunity: Get A Job.ai is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability, or other legally protected statuses.