Senior CRM Manager:in (Lifecycle & Retention) I E-Commerce I Growth I Achim, hybrid

About This Opportunity

We are representing a confidential e-commerce organization in the renewable energy sector, located in Achim (near Bremen), Germany. They are seeking a Senior CRM Manager specializing in Lifecycle & Retention to transform their customer relationship management from a support function into a genuine growth driver.

This is a hybrid role offering the opportunity to build CRM strategy from the ground up. You'll work with an established base of several hundred thousand leads and customers using Klaviyo, but with significant room to create structure, automation, and measurable impact.

Responsibilities

• Develop and implement a comprehensive CRM and lifecycle strategy focused on customer retention and repeat purchases
• Design and optimize automated customer journeys in Klaviyo, including welcome sequences, post-purchase flows, cross-selling/upselling campaigns, and win-back programs
• Create meaningful customer segments based on purchase behavior, interests, and lifecycle stages for targeted communication
• Plan and execute CRM campaigns, managing themes, timing, and deployment in close coordination with marketing and e-commerce teams
• Establish a structured A/B testing framework to continuously identify optimization opportunities and improve campaign performance
• Monitor and report on CRM performance using relevant KPIs, making data visible and deriving concrete actions to drive growth
• Ensure data quality, proper list management, and GDPR-compliant CRM processes
• Identify and prioritize CRM opportunities based on business impact, with potential to develop retention programs such as loyalty and referral initiatives

What We're Looking For

• Approximately 4+ years of experience in CRM, lifecycle, or retention marketing, ideally in e-commerce or D2C environments
• Proven track record of building or significantly developing a CRM function from early stages
• Strong proficiency with Klaviyo, including flows, segmentation, templates, testing, and managing large contact databases
• Data-driven mindset with solid understanding of CRM KPIs and ability to translate insights into actionable measures that increase retention and revenue
• Excellent organizational skills and ability to prioritize among campaigns, flows, tests, and new initiatives independently
• Hands-on approach with desire to build rather than maintain—comfortable creating structures and processes where they don't yet exist
• Strong communication skills in German, with ability to collaborate effectively across different teams
• Comfort working in a fast-paced environment with direct lines to leadership rather than lengthy approval processes
• Enthusiasm for working with ambiguity and building frameworks in a growing organization

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening. If there's a strong match, we'll submit your candidacy to our client for consideration. Please do not attempt to contact the employer directly—all communication should flow through our recruiting process to ensure the best outcome for your application.

Benefits & Working Arrangements

• Hybrid work model with 2 days home office per week
• Flexible working hours
• 28 days vacation plus 5 workation days annually
• Birthday off
• Wellness and retirement contribution subsidies
• Employee discounts on company products
• Modern, light-filled office space with rooftop terrace

Equal Opportunity

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