Senior Audience Marketing Manager

About This Opportunity

We are representing a confidential AI technology client in their search for a Senior Audience Marketing Manager based in London. This is a highly strategic role at the intersection of marketing transformation, AI-driven customer engagement, and event-led growth.

Our client is building next-generation AI customer service solutions and believes marketing is undergoing fundamental change. They need someone who can combine strategic planning, campaign execution, and audience operations to deliver ambitious results for major brand activations, product launches, and executive programs.

Responsibilities

Audience Acquisition for Key Brand Activations

• Lead audience acquisition strategy and execution for major activations including flagship events, industry programmes, and product launches
• Translate event strategy into clear audience plans, campaign journeys, segmentation logic, and channel tactics
• Build and run multichannel journey plans across email, paid, web, in-product, community and sales-assisted touchpoints

Follow-Through and Pipeline Conversion

• Build personalised follow-up programmes that extend event and campaign engagement into measurable business impact
• Identify post-engagement opportunities and operationalise journeys that move prospects and customers to the next best action
• Partner with Sales, Demand Generation and Analytics teams to surface high-value marketing signals and improve event-to-pipeline conversion

Audience Operations and Campaign Infrastructure

• Own the operational backbone behind campaign delivery, including audience management, segmentation, journeys, and exclusions across marketing automation platforms
• Manage and improve campaign operations, including building repeatable AI workflows that scale output
• Evolve campaign sophistication through data-backed improvements
• Deliver audience insights that inform and evolve the broader audience strategy

Campaign Execution and Optimisation

• Deliver innovative promotion playbooks that leverage owned, paid, third party and community channels to acquire new audiences and exceed engagement targets
• Write, refine, and QA campaign messaging from promotion to post-event follow-up with tailored audience-specific journeys
• Coordinate campaign production across Design, Web, Marketing Operations and external partners
• Run experiments and improve campaign performance through testing, segmentation, and better operational design
• Close the loop with reporting and insights to improve future audience growth and engagement

Cross-Functional Leadership

• Partner closely with Brand Activations, Marketing Ops, Field, Sales, Product Marketing, Design, and external agencies to deliver multichannel campaigns
• Act as a proactive programme owner who identifies gaps, proposes solutions, and keeps complex cross-functional work moving with clarity and high standards

What We're Looking For

• 5+ years of strong lifecycle, campaign, demand generation, audience or digital community marketing experience, ideally spanning email, in-product, paid, and event-related journeys
• Excellent communicator across written, verbal and presented formats
• Excellent operator with high attention to detail, strong documentation habits, and the ability to manage many moving parts without losing quality
• Strategic thinker who can turn ambiguous business goals into clear campaign plans and scalable systems
• Strong cross-functional partner who effectively influences both technical and non-technical stakeholders
• Data-driven and experimentation-minded, with a bias toward testing, iteration, and measurable business impact
• Experience with marketing automation platforms such as Marketo, audience tools, and AI tools like Claude

Success Metrics: ICP and buyer archetype audience growth, increased commercial impact of brand activations, exceeding ambitious audience targets, and increased operational efficiency through AI-enabled tooling.

How We Work With You

Our talent team at Get A Job.ai will guide you through the entire process. Here's how it works:

• Apply directly through the Get A Job.ai platform with your CV and a brief note about your relevant experience
• Our experienced recruiters will conduct an initial screening call to understand your background and career goals
• If there's a strong match, we'll submit your profile to our client for consideration
• We'll coordinate all interview scheduling and provide feedback at each stage
• Please do not contact the client directly – all communication should go through Get A Job.ai to ensure the best experience for everyone

Pay

Compensation details will be discussed during the screening process based on your experience and the client's budget for this role.

Equal Opportunity: Get A Job.ai is committed to inclusive recruitment practices. We welcome applications from all qualified candidates regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or other protected characteristics.