UGC Copywriter & Creative Concepter (m/w/d)

About This Role

We are representing a confidential creative production agency specializing in high-volume user-generated content for direct-to-consumer brands. This is a unique opportunity to join a fast-moving content team that produces over 800 UGC ads monthly for clients in beauty, food, supplements, fashion, and health sectors.

As a UGC Copywriter & Creative Concepter, you'll be the strategic link between client briefs and finished content. You'll translate brand objectives into concrete content ideas, select creators from a pool of 900+, brief them through production, and ensure every piece meets quality standards. You'll also serve as the primary creative contact for clients regarding their UGC content strategy.

This role offers the agility of a small, remote-first team combined with the resources of an established digital marketing organization with over 70 colleagues. You'll have access to media buyers who share real performance data, established analytics infrastructure, and professional development resources typically unavailable at boutique agencies.

Responsibilities

• Research & Angle Development: Deep-dive into products, target audiences, reviews, and competitive landscape to extract authentic language customers actually use. Build targeted angles for each brand, funnel stage, and platform.
• Hook & Script Writing: Write high-volume hooks and test variations against each other. Create scripts for UGC ads, street interviews, and advertorials that sound natural, not promotional—clear enough for creators to execute without follow-up questions while preserving their authentic voice.
• Ad Concept Development: Think beyond individual copy to complete concepts including format, flow, visual ideas, text layers, and calls-to-action. Every element is planned before production begins.
• Creator Selection: Choose the right creators from the talent pool based on brand fit, audience alignment, credibility, and your specific angle. Source new talent when needed.
• Quality Control: Review incoming content against your concepts, checking hook strength, message delivery, brand alignment, and compliance. Approve only what meets standards.
• Client Communication: Present your concepts directly, gather feedback, manage approvals and revision cycles, and confidently push back when changes would weaken performance. Translate results into next-wave strategy.
• Creative Data Analysis: Analyze which hooks held attention, which messaging stopped scrolls, and which formats performed. Apply learnings immediately to next scripts using testing methodology over intuition.

What We're Looking For

• Experience: Background writing for social media—UGC ads, performance copy, content strategy, or editorial work, ideally from agency, DTC brand, or creator environments
• High-Volume Writing Ability: Comfortable producing many hooks quickly rather than perfecting single lines. Scripts must work when spoken aloud. Briefs require no follow-up clarification.
• Tonal Range: Ability to authentically match diverse brand voices—from best-friend casual to medical-professional authoritative—without sounding forced
• Performance Understanding: Knowledge of what drives conversions versus what just looks good. Hook rate, hold rate, CTR, and CPA are working tools, not just reporting metrics.
• Conceptual Thinking: Think beyond copy to complete format, pacing, and visual strategy
• Creator Eye: Recognize which talent can credibly deliver your messaging
• Client Presence: Confident presenting to clients, even when delivering difficult feedback. Can articulate the rationale behind creative decisions.
• Feedback Processing: Separate valid critiques from subjective preferences without taking either personally
• Remote Work Skills: Self-structured and accountable in distributed environments. Reliable with deadlines since creators and editors depend on your output.
• AI Comfort: Open to using AI tools for research and ideation while ensuring final copy reflects your strategic judgment
• Language: Perfect German and strong English required
• Values Alignment: Client focus, authenticity, quality commitment, reliability, and collaborative spirit

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and objectives. Qualified candidates are then presented to our client for consideration. Please do not attempt to contact the employer directly—all communication flows through our recruiting process to ensure fair evaluation.

The client's selection process includes an initial phone screen, a more detailed video conversation, and either a small concept assignment or trial day to ensure mutual fit before extending an offer.

What's Offered

This is a full-time position based in Berlin with 100% remote work possible or hybrid options from the client's offices. Benefits include personal development coaching, continuing education budget, annual development conversations, regular team events, workation opportunities, hardware of your choice, meal allowance, public transport pass, gym membership, office terraces, and dog-friendly workspace.

Pay

Compensation details will be discussed during the screening process based on experience level.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We present qualified candidates to our clients without regard to race, color, religion, gender, national origin, age, disability, or any other protected characteristic.