Creative Strategist (m/w/d) UGC & Performance Ads (m/w/d)

About This Opportunity

We are representing a confidential creative agency that specializes in high-volume UGC and performance advertising. This team produces over 800 ads monthly with a pre-qualified creator pool of 1000+ talent, delivering measurable results for DTC brands and e-commerce clients.

As a Creative Strategist, you'll sit at the intersection of product understanding, audience research, and performance data. You'll translate business objectives into compelling ad concepts, match the right creators to each brief, and own the creative output from strategy through delivery. This is a client-facing role where you'll present concepts, manage feedback loops, and use performance metrics to continuously improve creative effectiveness.

Responsibilities

• Strategic angle development: Research products, audiences, reviews, and competitive landscape to develop hooks and angles tailored to each brand, funnel stage, and platform
• Concept and script creation: Write clear, actionable concepts, hooks, and scripts for UGC ads, street interviews, and advertorials that creators can execute while maintaining authenticity
• Creator selection and sourcing: Match creators from the existing pool to brands and concepts based on type, language, credibility, and audience fit; source new talent when needed
• Briefing and production oversight: Brief creators, answer questions, review raw footage, and manage reshoots to ensure quality and brand alignment
• Quality assurance: Review all incoming content and approve final assets for brand fit, messaging, compliance, and edit quality before client delivery
• Client communication: Serve as the creative point of contact for assigned brands, presenting concepts, managing feedback and approvals, and confidently advocating for strategic creative decisions
• Performance-informed iteration: Analyze which hooks, creators, and formats drive results (hook rate, hold rate, CTR, CPA) and apply learnings to subsequent campaigns

What We're Looking For

• Experience in creative strategy, UGC production, social advertising, or content development—ideally from an agency, DTC brand, or creator environment
• Understanding of what drives ad performance beyond aesthetics: you work with hook rate, hold rate, CTR, and CPA as strategic inputs, not just reporting metrics
• Strong writing skills for hooks, scripts, and briefs that speak to target audiences with precision and clarity
• Instinct for casting: you can identify which creator will authentically deliver a specific message to a specific audience
• Confident client communication, including the ability to deliver constructive pushback when creative direction requires it
• Self-directed and organized, particularly in remote work environments
• Fluent German and strong English
• Alignment with values around client focus, authenticity, quality delivery, reliability, and collaborative team culture

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruitment team will conduct an initial screening to understand your background and goals. Qualified candidates are then presented to our client for consideration. The client's process typically includes a brief introductory call, a more detailed video interview, and a practical concept exercise or trial day to ensure mutual fit.

Please do not attempt to contact the employer directly—all communication and coordination will be managed through our team to ensure a structured and respectful process for all parties.

Location and Work Arrangement

This role is based in Berlin with full remote flexibility. The client also maintains office locations in Cologne and Hamburg if you prefer hybrid work. Dogs are welcome in the office environment.

This is a full-time position available immediately.

Benefits

Our client offers personal development support including coaching, professional development budget, and annual growth-focused conversations. Additional benefits include regular team events, workation options, hardware of your choice, meal subsidies, public transport support, Urban Sports Club membership, and office spaces with terrace access.

Pay

Compensation details will be discussed during the screening process based on experience level and qualifications.

Equal Opportunity

Get A Job.ai is committed to inclusive recruitment practices. We welcome applications from candidates of all backgrounds and work to ensure equitable access to opportunities.