Manager, Account-Based Marketing (ABM)

About This Opportunity

We are representing a confidential cybersecurity organization that is building out its account-based marketing function from the ground up. This role will own the design and execution of an end-to-end ABM motion—tightly aligned with SDR teams—that drives awareness, consideration, and demand across defined target accounts and their buying committees.

You'll have the latitude to define the channel mix across content, display, social, email, and events. Every campaign should function as an always-on motion that evolves over time and connects back to specific contacts within named target accounts, not as a one-off push.

Responsibilities

Program & Motion Design

• Design and build a repeatable ABM campaign framework spanning content syndication, display/programmatic, paid social, email, and event channels
• Define messaging and asset requirements by segment and persona so campaigns speak directly to each role within a target account's buying committee
• Treat every campaign as an always-on motion, continuously refreshing with new content, assets, webinars, and other engagement opportunities

Channel Execution

• Manage always-on content syndication programs, refreshing targeting and creative on a regular cadence to generate engaged contacts within target accounts
• Own account-based display/programmatic advertising through an ABM or intent-data platform (such as 6sense), refreshing target account lists regularly and optimizing for message relevance and opportunity creation
• Manage paid social campaigns (LinkedIn and similar) targeted at buying committee contacts within named accounts
• Own intent-triggered email programs across marketing automation and ABM platforms, and partner with SDRs on their sales engagement sequences
• Align with SDR-led outreach so messaging and timing stay consistent with the broader campaign
• Help plan and execute high-touch account engagement events such as executive dinners and roundtables for priority accounts

Sales & SDR Alignment

• Lead regular campaign execution meetings with the SDR team to align on target accounts, messaging, timing, and follow-up
• Serve as the connective tissue between marketing programs and SDR outreach so every touch feels coordinated rather than siloed

Reporting & Analytics

• Build reporting that shows account-level movement: engagement, intent-signal progression, and stage advancement through the funnel
• Report against the core goal of opportunity creation within defined target accounts, tying activity across every channel back to pipeline outcomes

What We're Looking For

• 4-6+ years in B2B demand generation or account-based marketing, ideally having built or scaled an ABM program from the ground up
• Hands-on experience with an ABM/intent platform (such as 6sense) and content syndication vendors (such as TechTarget or BrightTalk)
• Experience running paid social campaigns targeted at named accounts (LinkedIn and similar platforms)
• Experience with a marketing automation platform and a sales engagement tool (such as Outreach)
• Experience with CRM platforms (such as Salesforce) and account-level reporting/analytics tools
• A track record of partnering closely with SDR/BDR teams—comfortable leading recurring working sessions and holding channels accountable to shared account goals
• Strong analytical and reporting skills, with experience building account-level (not just lead-level) dashboards
• A strategic mindset paired with a willingness to be hands-on and build programs from scratch
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Experience in cybersecurity, IT, or another technical B2B category is a plus

Success in this role looks like:

• Consistent opportunity creation within defined target accounts
• A repeatable, documented ABM playbook that scales beyond any single campaign
• Regular working alignment with the SDR team, with clear shared visibility into target account status
• Reporting that shows account engagement and progression, not just individual lead activity

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and fit for the role. If there's a strong match, we'll submit your profile to our client for consideration. Please do not contact the client directly—all communication should go through Get A Job.ai to ensure a coordinated process.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Opportunity
Get A Job.ai is committed to inclusive hiring practices and works with clients who value diverse perspectives and backgrounds.