Sr. Customer Engagement Marketing Manager (US)

About This Opportunity

Our talent team is representing a confidential healthcare technology organization in their search for a Sr. Customer Engagement Marketing Manager. This is a remote opportunity based in the United States, with a preference for candidates who can work hybrid from select office locations.

In this role, you will lead the evolution of customer engagement marketing strategy, empowering users through digital experiences across online communities, user groups, and nurture programs. You'll leverage positive customer experiences to influence buyer decisions while supporting all market segments and navigating stakeholder relationships to institute advocacy and engagement best practices.

Responsibilities

• Develop and execute strategic programs supporting customer engagement initiatives, including nurture programs and online community best practices
• Collaborate with web developers on platform management—maintenance, upgrades, new features, and integrations with customer relationship tools
• Build relationships and align with cross-functional stakeholders to drive engagement strategy supporting sales and marketing goals
• Partner with brand and demand teams to amplify adoption campaigns and leverage customer voice to foster champions
• Provide direction for campaign activation and evidence-based adoption programs that drive awareness and affinity through email, online communities, in-app messaging, and social channels
• Drive active community participation among customers and influencers, mapping customer journeys and moderating conversations while promoting engagement rules
• Innovate and implement ideas to grow online community userbase, drive engagement, and expand reach across market segments
• Collaborate with customer-facing teams to curate content and develop editorial calendars supporting product adoption and customer value realization
• Gather and analyze program data to provide insights, make recommendations, and ensure outcomes demonstrate value while reducing churn
• Contribute to measurement and reporting, delivering measurable business results and sharing customer insights with intelligence teams, product marketing, and upstream portfolio teams
• Identify and promote the business value of online community engagement and advocacy to cross-functional audiences

What We're Looking For

Required:

• 6+ years of relevant B2B marketing experience in SaaS or healthcare industries
• Proven success in online community administration and user group management/moderation with demonstrated customer-centric focus
• Strong strategic problem-solving abilities with capacity to provide thought leadership and guidance for cross-functional teams
• Ability to prioritize while maintaining urgency and focus on KPIs and success metrics
• Strategic thinking skills, relationship-building abilities, flexibility, and exceptional written and verbal communication
• Highly collaborative spirit and team-oriented approach

Preferred:

• Growth mindset with continuous learning orientation
• Leadership and coaching skills to provide guidance on engagement best practices (no formal direct reports)
• Experience evolving programs to deliver measurable business results
• Ability to translate insights and data into customer value and marketing strategy
• Deep appreciation of customer and product lifecycle methodology
• Understanding of healthcare solutions, key industries, and market segments in post-acute and long-term care

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your qualifications and conduct an initial screening. If there's a strong match, we'll submit your profile to our client for consideration. Throughout the process, we'll serve as your advocate and primary point of contact.

Important: Please do not attempt to contact the client directly. All communication should flow through our team at Get A Job.ai to ensure a professional and coordinated hiring process.

Pay

Compensation details will be discussed during the screening process based on your experience and qualifications.

Equal Opportunity: Get A Job.ai is committed to fostering an inclusive environment. We welcome applications from all qualified candidates regardless of race, religion, national origin, age, sex, sexual orientation, gender identity, marital status, disability, veteran status, or any other protected basis.