(Senior) Digital Strategist (m/w/d)

About This Opportunity

We are representing a confidential e-commerce organization experiencing rapid European growth. Our talent team is seeking a Digital Strategist to develop high-performing creative strategies that drive millions of impressions and measurable commercial results through social and video advertising.

This role sits at the intersection of consumer psychology, creative development, and performance marketing. You'll shape the creative strategy behind campaigns running on significant media budgets, working directly with video producers, UGC creators, and cross-functional marketing teams.

The position is based in Hamburg with an office-first culture. Fluent German language skills are essential for this role.

Responsibilities

• Develop creative strategies for Meta, TikTok, and YouTube advertising campaigns in German-language markets
• Design new hooks, angles, and advertising concepts grounded in consumer psychology and purchase behavior
• Analyze platform trends, competitor campaigns, and viral advertising to inform strategic decisions
• Create data-driven hypotheses to improve creative performance across channels
• Write and refine creative briefs for UGC creators, videographers, and editors in German
• Manage the entire creative process from initial concept through final asset delivery
• Build and optimize workflows connecting performance marketing, brand, UGC production, and creative teams
• Track and analyze KPIs including hook rate, hold rate, CTR, CPA, and ROAS to drive optimization
• Prioritize and manage creative testing independently
• Identify emerging ad formats, platform trends, and scaling opportunities
• Ensure rapid, high-quality execution of all creative assets

What We're Looking For

• Several years of experience as a Creative Strategist, Creative Manager, or similar role in performance marketing
• Strong understanding of consumer psychology and purchase decision-making
• Exceptional instinct for creative advertising concepts and viral social media content
• Deep knowledge of current trends on TikTok, Instagram, Meta, and YouTube
• Proven experience with data-driven optimization of performance creatives
• Strategic thinking combined with the ability to manage creative processes and cross-functional interfaces efficiently
• High degree of personal responsibility and hands-on mentality
• Comfortable working with creative KPIs and performance data
• Structured, solution-oriented, and fast-paced working style
• High quality standards and commitment to continuous creative improvement
• Fluent German language skills (written and spoken) are mandatory

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruitment team conducts initial screening conversations to understand your background and creative approach. Qualified candidates are then presented to our client for their interview process. Please do not attempt to contact the client organization directly, as all communication is managed through our talent team to ensure a professional experience for everyone involved.

Pay

Compensation details will be discussed during the screening process based on your experience level and the client's budget parameters.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We evaluate all candidates based on qualifications and professional merit.