(Senior) B2B Marketing Manager*In (M/W/D) Lead Generation

About This Opportunity

Our client, a leading German media and events organization, is seeking an experienced B2B Marketing Manager to drive lead generation for their flagship business festival and year-round partnership programs. This is a hands-on role where you'll build and execute the full lead funnel—from first touch to sales-ready opportunity.

You'll work closely with a high-performing marketing team in Hamburg, taking ownership of email marketing, performance campaigns, and CRM-driven nurturing strategies. This isn't a role where you simply brief agencies or manage vendors from a distance. You'll be in the tools daily, writing copy, building campaigns, and optimizing conversion paths.

Responsibilities

• Develop and execute targeted campaigns to generate qualified leads for exhibitors and corporate partners
• Collaborate with the sales team to identify target companies and craft tailored outreach strategies
• Build integrated campaigns that combine paid advertising (LinkedIn Ads, etc.) with owned email channels
• Design and implement lead scoring models that distinguish sales-ready prospects from early-stage contacts
• Create nurturing sequences that guide leads through the buyer journey from awareness to sales handoff
• Write compelling email copy, campaign messaging, and sequences that resonate with B2B decision-makers
• Serve as the key liaison between marketing and sales, ensuring only qualified leads enter the pipeline
• Own landing page strategy and continuously optimize for conversion
• Analyze campaign performance data and make evidence-based optimization decisions

What We're Looking For

• Several years of B2B marketing experience with proven success in lead generation
• Hands-on expertise in email marketing and performance marketing (LinkedIn Ads, etc.)—you've built and managed campaigns yourself, not just overseen them
• Strong working knowledge of lead scoring and lead nurturing, ideally using HubSpot or similar CRM platforms
• Experience taking full ownership of landing pages and conversion rate optimization
• Analytical mindset with the ability to make decisions based on funnel metrics and performance data
• Understanding of partnership and event marketing dynamics is a strong plus
• Fluency in German required; English proficiency valued
• Based in or willing to relocate to Hamburg

How We Work With You

When you apply through Get A Job.ai, one of our recruiters will review your profile and conduct an initial screening. If there's a strong match, we'll submit your application to our client and guide you through their interview process. Please do not contact the employer directly—all communication should go through our team to ensure the best outcome for your candidacy.

Pay

Compensation details will be discussed during the screening process based on your experience level and the client's budget.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We welcome candidates of all backgrounds and work to ensure fair, bias-free evaluation throughout the hiring process.