Head of Demand Generation (Remote, United Kingdom)

About This Opportunity

We are representing a confidential EdTech scale-up that is transforming how organizations approach learning and knowledge sharing. Our client serves enterprise customers globally and is entering an exciting growth phase. We're seeking a Head of Demand Generation to own the entire demand engine and drive qualified pipeline through paid acquisition, website optimization, SEO/GEO, content, and conversion strategies.

This is a remote position based in the United Kingdom, reporting directly to senior leadership. You'll be joining at a pivotal moment where your strategic and hands-on contributions will directly impact revenue growth.

Responsibilities

As Head of Demand Generation, you will:

• Own the end-to-end demand engine across paid acquisition, organic channels, website performance, and conversion optimization
• Translate ambitious growth targets into clear priorities, roadmaps, and executable quarterly plans
• Deliver predictable marketing-sourced pipeline while balancing immediate revenue needs with long-term brand authority
• Lead website strategy including structure, messaging, UX, landing pages, and continuous conversion rate optimization
• Manage a €2M+ paid acquisition budget, optimizing allocation aligned to revenue goals with strong attribution visibility
• Build scalable SEO/GEO strategies and intent-based content clusters to grow organic authority and pipeline
• Lead revenue-focused content development aligned to the buyer journey and enterprise sales motion
• Own marketing-sourced pipeline targets and key revenue KPIs, building systems to improve funnel bottlenecks
• Lead and develop teams across paid media, content, web, and design functions
• Establish scalable processes and experimentation frameworks to drive continuous improvement
• Partner closely with product marketing, revenue teams, and executive leadership

What We're Looking For

Required qualifications:

• 5+ years of experience in B2B SaaS digital growth with demonstrated pipeline impact
• 2+ years of team leadership experience managing cross-functional marketing teams
• Proven track record of pipeline growth and ownership of €2M+ marketing budgets
• Strong expertise across paid acquisition, conversion rate optimization, and SEO/GEO strategies
• Editorial judgment and digital design understanding to ensure clarity, differentiation, and conversion
• Enterprise sales awareness and ability to align demand programs to complex B2B buying cycles
• Analytical mindset with commercial accountability for revenue outcomes
• Hands-on experience with AI agents and agentic workflows (Claude, LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end

Preferred experience:

• Background with SaaS companies in the 20M–100M ARR range
• International SaaS exposure across multiple markets
• Close collaboration with product marketing and commercial teams in previous roles

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team will conduct an initial screening to understand your background and ensure alignment with the role requirements. Once we've confirmed you're a strong match, we'll submit your profile to our client for consideration. Please do not attempt to contact the client organization directly, as all communication and interview coordination will be managed through our talent team to ensure a smooth process.

Pay

Compensation details will be discussed during the screening process based on experience level and market benchmarks for this senior leadership role.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from candidates of all backgrounds and work to ensure equitable access to opportunities.