Director, Product & Segment Marketing Manager

About This Opportunity

Our talent team is representing a confidential legal technology organization in their search for a Director, Product & Segment Marketing. This leadership role sits at the intersection of product marketing and market segmentation, driving go-to-market strategy across diverse customer segments including strategic law firms, mid-market practices, and corporate legal departments.

This position reports to the VP of Product Marketing and is responsible for developing and directing all product and segment marketing activities—from competitive positioning to sales enablement and market intelligence. You'll lead a team of product marketers while building deep expertise in how different legal market segments evaluate, purchase, and adopt technology solutions.

Responsibilities

• Define and execute differentiated go-to-market strategies for each customer segment, tailoring positioning, competitive plays, and launch plans to distinct buying behaviors and decision-makers
• Own creation of value propositions, messaging frameworks, and positioning statements for the product portfolio, including AI-powered solutions, document management, security, and collaboration tools
• Monitor and analyze legal technology market dynamics, product-market fit, buyer personas, and emerging trends through research, customer advisory boards, and field feedback
• Lead competitive intelligence efforts across all segments, conducting win-loss analyses and developing competitive positioning incorporated into sales enablement and marketing programs
• Support sales organization with segment-specific briefing documents, battle cards, training presentations, pitch decks, case studies, and sales plays
• Drive product launch strategies in collaboration with product management, sales, content, and demand generation teams, managing internal readiness and external execution
• Partner with marketing on segment-relevant messaging for web copy, brochures, videos, webinars, events, and other collateral
• Work with industry analysts, associations, and influencers to position the organization as a category leader
• Guide, mentor, and develop a team of product marketers, building a data-driven, high-performance culture

What We're Looking For

Required Qualifications:

• Marketing experience within legal technology sector
• 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software
• 3+ years of experience managing or leading marketing teams
• Proven track record developing and executing go-to-market strategies across multiple customer segments or verticals
• Demonstrated ability to set annual and quarterly plans, prioritize team projects, and drive execution
• Bachelor's degree in Marketing, Business Administration, or related field
• Strong leadership skills with ability to develop and motivate team members
• Passion for understanding distinct customer segments and tailoring strategy accordingly
• Expertise coordinating across marketing, sales, customer success, and product management
• Strategic thinking with ability to synthesize qualitative and quantitative market feedback
• Strong organizational, project management, and presentation skills

Preferred Qualifications:

• Experience working with attorneys, law firms (including AM Law 200/large firms), corporate legal departments, and/or public sector organizations
• Experience marketing AI-powered, data-driven, or cloud platform products
• Understanding of the legal technology landscape (document management, eDiscovery, compliance, legal operations, AI for legal)
• Experience working with government and public sector markets
• MBA or JD preferred

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your qualifications and schedule an initial screening call with qualified candidates. We'll discuss your background, career goals, and the specifics of this opportunity. If there's a mutual fit, we will submit your profile to our client for consideration. Please do not contact the client organization directly, as all applications must be coordinated through our team to be considered.

Pay

The compensation range for this position is $220,000 - $245,000 including bonus. Individual compensation is determined based on career level, skills, experience, geographic location, and qualifications.

Location: USA (Remote/Hybrid)

Get A Job.ai is an equal opportunity recruiter. We welcome applications from all qualified candidates regardless of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, military status, or any other protected characteristic.