Director of Product Growth & Digital Marketing

About This Opportunity

Our talent team is representing a confidential client in the commercial real estate technology space. They are seeking a Director of Product Growth & Digital Marketing to lead digital-to-physical conversion strategies across a portfolio of properties nationwide. This is a remote role based in the continental United States with approximately 25% travel.

This position reports to the SVP of Strategy and sits at the intersection of performance marketing, product-led growth, and behavioral analytics. You will architect digital funnels that drive real-world foot traffic, in-person bookings, and physical space utilization across two distinct audiences: external consumers and corporate tenant populations.

Responsibilities

• Build analytics infrastructure: Define event schemas, tracking architecture, and core behavioral metrics across web and app platforms
• Optimize conversion funnels: Map user drop-off points across all service lines and implement systematic A/B testing to improve performance
• Design tenant acquisition loops: Create offline-to-online strategies tailored to the demographics and corporate cultures of building occupants to drive platform registration
• Drive in-app monetization: Build automated lifecycle campaigns (email, push, retargeting) using predictive analytics to influence membership sign-ups and space bookings
• Guide product roadmap: Collaborate with engineering teams to develop features including logged-out discovery, recommendation engines, frictionless checkout, and upsell mechanics
• Launch public acquisition campaigns: Execute SEO, paid media, and landing page strategies to capture external demand and convert to qualified leads and direct bookings
• Scale content and creative workflows: Establish systems to maintain premium visual standards and generate localized content efficiently across multiple properties
• Build AI and automation pipelines: Integrate LLMs and CRM tools to dynamically generate copy, sequences, and creative assets at scale
• Establish attribution modeling: Connect digital performance and user behavior directly to physical utilization metrics and revenue outcomes

What We're Looking For

Required Experience:

• 6+ years in consumer marketplace, hospitality tech, or online-to-offline (O2O) growth roles
• Proven track record scaling digital platforms that drive physical foot traffic, space bookings, ticketing, or local service utilization
• Advanced proficiency with web and app analytics tools, including hands-on experience setting up event tracking and defining engineering requirements
• Direct experience building pre-login acquisition channels including SEO, paid media, and high-converting landing pages
• Demonstrated ability to run systematic A/B testing programs and interpret behavioral data

Key Competencies:

• Omnichannel acquisition expertise: Ability to leverage physical and experiential touchpoints as measurable digital acquisition channels
• AI and marketing automation: Experience building AI tools directly into marketing stacks to scale campaigns efficiently
• Creative workflow management: Track record maintaining premium digital experiences and scaling content production across multiple locations
• Strategic solo operator: Thrives working independently, leveraging cross-functional collaborators, freelancers, and AI tools rather than managing large teams
• In-person conversion psychology: Deep understanding of behavioral nudges, urgency tactics, and UX design that influences real-world actions
• Data-obsessed optimization: Relies on quantitative behavioral analytics and psychographic insights rather than assumptions to guide decisions
• System-building mindset: Views automation and structured workflows as foundational architecture rather than tactical add-ons

Note: This role focuses on using digital funnels to drive in-person, real-world actions. Traditional B2B SaaS, physical e-commerce, or pure event marketing backgrounds are not aligned with this position's requirements.

How We Work With You

As the recruiting partner for this confidential client, Get A Job.ai manages the full candidate experience. Here's our process:

• Submit your application through the Get A Job.ai platform
• Our recruiting team will conduct an initial screening to assess fit and alignment
• Qualified candidates will be presented to our client for consideration
• We will coordinate all interview scheduling and feedback throughout the process
• Please do not attempt to contact the client directly, as all communication flows through our team

Pay

Pay via Get A Job.ai: $150,000–$175,000 USD annually, plus equity eligibility

Our client also provides comprehensive benefits including fully covered employee medical insurance, 4% employer 401(k) match, and short-term disability coverage.

Get A Job.ai is an equal opportunity employer. We are committed to building diverse teams and creating an inclusive hiring process. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, or veteran status.