Creative Strategist

About This Opportunity

We are representing a confidential clean beauty client based in Berlin. They are seeking a Creative Strategist to sit at the intersection of performance marketing and creative production, translating paid social data into actionable creative direction that drives growth across Meta and TikTok.

This role focuses on turning day-to-day performance metrics into stories, hooks, and formats that win—keeping design, content, and influencer teams aligned on what's working while building testing roadmaps that stay ahead of platform trends.

Responsibilities

• Deliver detailed creative briefs, direct-response copy, and frame-by-frame storyboards for the design team
• Monitor micro-metrics including thumb-stop ratios, 3-second hold rates, and CTR to diagnose asset performance and propose modular iterations
• Bridge performance and creative by streamlining the asset request pipeline and managing feedback loops between media buyers and designers
• Supply in-house production and influencer teams with data-backed insights, winning hooks, and performance trends to guide content creation
• Design and build A/B testing roadmaps for new hooks, visual formats, and messaging angles
• Map creative concepts and angles to targeted consumer personas for evergreen and seasonal campaigns
• Maintain swipe files of Meta vs. TikTok content and map competitor strategies to spot native platform trends
• Present monthly reviews synthesizing weekly learnings into macro-level creative presentations for stakeholders
• Audit and advise on e-commerce landing pages to ensure post-click experience matches ad narrative
• Adapt winning Meta/TikTok creatives for expansion channels including Pinterest, Snapchat, or Reddit

What We're Looking For

• 4+ years of experience in creative strategy or content strategy, ideally within a D2C or e-commerce brand with exposure to performance marketing
• Proven experience optimizing paid social creative assets for Meta and/or TikTok, with strong understanding of how platform algorithms use creative signals for audience targeting
• Comfortable working with performance data (thumb-stop ratios, hold rates, CTR) to diagnose what's working and translate findings into new creative angles
• Experience writing creative briefs, scripts, or storyboards for design teams; visual production skills (e.g., Canva) are a plus but not required
• Strong cross-functional collaboration skills, comfortable aligning performance marketing, design, content, and influencer teams around shared creative direction
• Familiarity with workflow and creative analytics tools (e.g., Motion or similar platforms)
• Fluent in English; Italian or French language is a plus
• Based in or willing to relocate to Berlin with hybrid working flexibility

How We Work With You

When you apply through Get A Job.ai, our talent team will review your application and conduct an initial screening to understand your background and career goals. We will then submit qualified candidates to our client for consideration. Please do not attempt to contact the employer directly—all communication should flow through our recruiting team to ensure a smooth process.

Equal Opportunity

Get A Job.ai is committed to providing equal employment opportunities to all individuals regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.