Senior Content Marketing Manager, Merchant – EMEA

Responsibilities

We are representing a confidential on-demand marketplace platform in their search for a Senior Content Marketing Manager to lead merchant content programmes across EMEA. Reporting to the B2B Content Team Lead, you will own the content strategy that helps existing merchant partners improve their operations and grow their businesses.

Your core responsibilities include:

• Merchant editorial programmes: Build and manage a focused content plan including blog content, practical business guidance and thought leadership. Use merchant research, frontline feedback and performance data to prioritise investments.
• Merchant stories and proof: Develop a repeatable case-study programme, from identifying merchants and conducting interviews to securing evidence, approvals and creating reusable assets.
• Merchant campaigns: Lead content strategy and delivery for merchant initiatives, including operational improvements and seasonal campaigns. Establish audience, desired actions, content approach and success measures before production begins.
• Content creation and quality: Write and edit compelling content across articles, reports, case studies, email and campaign assets. Brief designers, freelancers and other contributors where needed.
• Delivery across markets: Coordinate stakeholders, approvals and localisation, adapting content to the needs of each market.
• Performance and improvement: Set baselines and targets with relevant teams, monitor results and use them to improve, expand or stop content activity.

You will partner with Growth on website and acquisition content, with Go-to-Market teams on priority launches, and with CRM on merchant communications. Within Content, you will collaborate with owners of merchant education, advertising programmes and social content.

What We're Looking For

• A track record of independently building and improving B2B content programmes, with examples of measurable results
• Excellent writing, editing and interviewing skills, supported by a portfolio of substantive work such as case studies, editorial programmes, reports or campaigns
• Experience leading campaigns across functions, including setting priorities, resolving competing requests and coordinating delivery
• Confidence using analytics and research to make decisions, define success and explain the limits of attribution
• Strong commercial judgement and the ability to turn complex product or operational information into useful merchant content
• Experience adapting content across markets, working with specialists and managing external contributors
• Experience in marketplaces, merchant services, hospitality, retail or B2B technology would be valuable

You will be accountable for three areas: merchant action (the proportion of merchants who take intended next steps after engaging with content), useful engagement (meaningful consumption measured through indicators like completion or repeat engagement), and use of merchant proof (adoption and reuse of case studies by Commercial and Marketing teams).

This is a senior individual contributor role based in London with responsibility for setting priorities, leading programmes and demonstrating their impact.

How We Work With You

Our talent team at Get A Job.ai has been engaged to identify outstanding candidates for this senior content marketing position. When you apply through our platform, a recruiter will screen your background and portfolio. Strong candidates will then be submitted to our client for consideration. Please do not contact the client directly, as all applications must be coordinated through Get A Job.ai to be considered.

We facilitate the entire process from initial screening through offer negotiation, ensuring you have support at every stage.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Equal Opportunity: Get A Job.ai is committed to equal opportunity employment. We welcome candidates from all backgrounds and provide reasonable accommodations during the recruitment process.