Consumer PR – Business Director

Responsibilities

We are representing a confidential marketing communications agency in their search for a Business Director to lead an iconic FMCG portfolio. This is a 12-month fixed-term contract based in London.

As Business Director, you will serve as the senior day-to-day client lead, providing strategic counsel across brand positioning, reputation management, partnerships, and cultural activation. You will sit at the intersection of earned-first thinking, culture-led marketing, and integrated agency delivery—ensuring PR, social, influencer marketing, and advertising work together to create impact at scale across diverse markets.

Your remit spans from identifying trends and innovative opportunities that drive cultural relevance, through developing cutting-edge strategies tailored to diverse market nuances, to overseeing flawless execution across various platforms and geographies.

Client Leadership & Stakeholder Management:

• Act as the senior client lead for European and Global teams, building trusted, long-term partnerships
• Provide strategic counsel across brand, reputation, partnerships, and cultural activation
• Lead complex, multi-market stakeholder management across global, regional, and local teams
• Ensure the brand has consistent, senior-level leadership fully embedded in the business

Global & European Strategy Development:

• Lead the creation of global and European communications toolkits, frameworks, and playbooks that balance global brand consistency with local market nuance
• Embed earned-first thinking into all toolkits
• Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas

Market Management & Intelligence:

• Oversee market engagement across Europe and priority global territories
• Keep clients consistently informed on market trends, cultural shifts, competitor activity, and emerging opportunities
• Champion local market insight, ensuring work is adaptable, relevant, and executable across diverse regions

Global Events & Partnerships:

• Lead communications strategy and delivery for global brand moments and events, ensuring alignment across markets
• Play a central role in developing and activating brand partnerships, embedding them into toolkits and campaign narratives
• Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways

Team Leadership & Integration:

• Directly manage a London-based team, working alongside creative and strategy leadership
• Foster a collaborative, high-performance team culture grounded in integration and shared ownership
• Demonstrate exceptional communication and collaboration skills across all levels
• Hold accountability for commercial and creative performance

What We're Looking For

Essential Experience & Skills:

• Proven experience in global and/or European leadership roles, ideally within FMCG or large-scale consumer brands
• Extensive track record in a senior leadership role (Senior Account Director or Business Director level) within a top-tier agency
• Exceptional stakeholder management skills—this role is heavily relationship-driven and requires confidence navigating complexity
• Strong understanding of how global brands operate across markets, with sensitivity to cultural and market nuance
• Demonstrated experience working in integrated agency environments across PR, advertising, social, and influencer marketing
• Proven track record of P&L ownership and delivering significant year-on-year business growth
• Proven success in leading and winning multi-million-pound new business pitches
• A passion for culture-led, earned-first marketing and its role in driving brand relevance and business impact

Personal Qualities:

• Strategic yet pragmatic
• Culturally curious and globally minded
• Confident, collaborative, and calm under pressure
• Energised by complexity, scale, and partnership-driven work
• Commercially astute, strategically minded, and comfortable operating at senior client level
• A genuine interest in and affinity for FMCG brands and the wider consumer landscape
• Exceptional leadership skills with experience in shaping team culture and developing senior talent
• Outstanding commercial acumen and sophisticated negotiation skills

What Makes This Role Different:

• 100% dedicated to the FMCG portfolio, allowing for deep brand immersion and long-term strategic thinking
• Operates at true global scale, balancing global brand stewardship with local market realities
• Deeply partnership-led, with collaborations embedded into brand strategy
• Strong emphasis on earned-first, culture-first marketing, influencing how integrated campaigns are built from the ground up
• Sits within a fully integrated agency model, requiring constant collaboration across disciplines

How We Work With You

Get A Job.ai is a recruiting firm representing this confidential client. When you apply through our platform at getajob.ai, one of our experienced recruiters will screen your application and arrange an initial conversation. If there's a strong match, we will submit your profile to our client and support you through their interview process.

Important: Please do not attempt to contact the client directly. All applications and communications should come through Get A Job.ai to ensure a professional and coordinated process.

Our talent team is here to support you at every stage, from initial screening through to offer negotiation.

Pay

Pay information will be discussed with qualified candidates during the screening process.

Benefits include:

• 25 days annual leave + 1 Volunteer Day
• Healthcare coverage
• Enhanced Maternity, Adoption, and Shared Parental Leave
• Flexible working model with core hours 10am–4pm
• 1.5:1 matching pension structure
• Wellbeing support including exercise class membership contribution, mental health resources, and annual eye tests
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Equal Opportunity: Get A Job.ai is committed to creating an inclusive environment for all candidates. We welcome applications from individuals of all backgrounds and are happy to discuss reasonable adjustments to support your application or working arrangements.