Business Development Advisor

Honor is hiring a Business Development Advisor to own referral demand generation in the San Francisco Bay Area—a field-based role where you'll build and expand relationships with healthcare providers and community partners to drive consistent client referrals to Home Instead's in-home care services.

Position Summary

In this full-time position based in the Northern California territory, you'll serve as the primary relationship owner between Honor's Home Instead care services and a portfolio of referral partners across hospitals, skilled nursing facilities, senior living communities, and social service agencies. Your focus: developing trust-based partnerships that generate qualified, repeat referrals. The role combines consultative business development with field presence—approximately 75% of your time will be spent in the community engaging with referral partners, understanding their needs, and positioning Home Instead as their preferred solution for clients seeking in-home care. You'll move relationships through a clear progression: building awareness, establishing credibility, and ultimately driving consistent referral volume and outcomes.

Key Responsibilities

• Develop and expand a curated portfolio of referral relationships across diverse healthcare and community-based organizations
• Execute all stages of consultative sales conversations, from prospecting and discovery through closing and ongoing account management
• Spend the majority of your time in field-based outreach, conducting face-to-face meetings and building credibility through consistent, value-driven engagement
• Identify referral opportunities and create momentum by understanding partner organizations' goals, patient needs, and care gaps
• Align stakeholders within partner organizations around Home Instead's capabilities and value proposition
• Maintain accurate CRM documentation and use data-driven insights to refine strategy and diagnose performance gaps
• Ensure referred clients successfully transition to care consultations and scheduled service starts
• Reactivate underperforming relationships and sustain long-term engagement with your portfolio

What You Bring

• Minimum 2 years of quota-carrying sales experience
• At least 1 year working in home care, healthcare delivery, or the senior care sector
• Proven field-based sales experience selling services (not products)
• Strong written and verbal communication skills
• Ability to use performance data to evaluate your results, identify gaps, and adapt your strategy
• Comfort spending most of your workday in the community and driving action-oriented conversations
• Proficiency with sales and productivity tools, including Salesforce
• Familiarity with the Bay Area market (a plus: existing professional networks in home care, hospice, or senior living)

About the Company

Honor Technology is transforming eldercare through innovation and compassion. Our portfolio includes Home Instead, Inc.—the world's largest provider of in-home care for older adults—which operates a global franchise network delivering over 50 million hours of personalized care annually. Honor's mission is to empower older adults to age in place on their own terms, supported by technology, trained care professionals, and a commitment to family and community. The organization is driven by leadership principles that emphasize integrity, results, and building trust—values that shape every decision and interaction.

Ready to Apply?

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.