Brand Manager

About This Opportunity

Our talent team is representing a confidential gaming studio in their search for a Brand Manager to join their fully remote team. Our client is an established developer behind a highly successful tactical shooter franchise with millions of players worldwide. This is your opportunity to shape brand strategy across both a proven IP and new titles in development, working with a global team of passionate game developers.

As Brand Manager, you'll report to the Marketing and Publishing Director and own brand positioning, campaign strategy, and go-to-market execution across multiple titles. You'll bridge development, creative, community, and platform partners to ensure every campaign has clear purpose and measurable commercial impact.

Responsibilities

• Develop and maintain positioning, messaging frameworks, and brand guidelines for each title and the studio label
• Plan and execute end-to-end campaigns for announcements, content updates, DLC, platform launches, and seasonal moments
• Write creative briefs with focused strategic direction, enabling creative and community teams to execute effectively
• Manage the marketing calendar across multiple titles to ensure campaign beats align and reinforce each other
• Connect every campaign to commercial targets including wishlists, conversion, reactivation, or platform acquisition
• Analyze platform data, community sentiment, and creator coverage to inform strategy adjustments
• Serve as the alignment point between development, publishing, creative, community, and external partners
• Support platform relationships with major storefronts and consoles, including co-marketing opportunities
• Direct agencies and contractors when additional resources are needed for campaign execution

What We're Looking For

• 6+ years of experience in brand management, product marketing, or publishing within the games industry
• Games industry experience is essential, ideally on premium PC or console titles
• Portfolio of campaigns demonstrating strategy, execution, and measurable results
• Strong analytical skills connecting brand activity to commercial outcomes
• Experience collaborating across development teams, leadership, platform partners, agencies, and media
• Proven ability to manage multiple titles and campaign moments simultaneously while maintaining quality
• Availability for regular overlap with EU and NA working hours for global team collaboration
• Understanding of tactical shooters, milsim, or hardcore gaming communities is a significant advantage
• Experience across console or mobile platforms alongside PC is valuable
• Background working on both developer and publisher sides is a plus

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team will conduct an initial screening to understand your background and ensure alignment with the role requirements. Qualified candidates are then submitted to our client for consideration. Please do not attempt to contact the client directly, as all communication flows through our team to ensure a professional process for everyone involved.

Pay

Compensation structure will depend on your location and employment classification. Our client offers competitive pay based on experience and local market rates. Specific details will be discussed during the screening process.

Get A Job.ai is an equal opportunity recruiter. We welcome applications from candidates of all backgrounds and work to ensure fair consideration throughout the hiring process.