Business Development Representative

Zonar is seeking a Business Development Representative to build sales pipeline in the United States, driving growth through strategic prospecting and lead engagement in the vocational industry sector. You'll play a crucial role in connecting Zonar's fleet management and telematics solutions with decision-makers in transportation, field service, construction, and related operations-focused businesses.

About This Position

This full-time position supports Zonar's sales growth by identifying, qualifying, and engaging prospective customers who need fleet compliance, telematics, and asset tracking solutions. The role combines outbound campaign activity with responsive inbound lead follow-up, with the primary goal of scheduling high-value sales conversations between prospects and the Account Executive team. You'll develop a consultative approach that uncovers customer challenges and positions Zonar's solutions as the right fit for their operational needs.

What You'll Do

• Execute outbound prospecting campaigns via phone, email, social selling, and personalized direct outreach to identify new sales opportunities
• Respond to and qualify inbound leads generated by marketing initiatives, webinars, and content engagement
• Research prospect companies and key contacts to create informed, customized outreach that addresses industry-specific challenges in fleet operations and compliance
• Identify and connect with decision-makers and influencers within transportation, maintenance, and operations departments
• Conduct discovery-focused conversations to understand prospect operational challenges and determine alignment with Zonar's solutions
• Clearly communicate the value of Zonar's ELD compliance, GPS tracking, asset management, and intelligent fleet tools using a customer-centric, consultative approach
• Schedule qualified sales meetings and product demonstrations for the Account Executive team, driving consistent pipeline growth
• Document all outreach, conversations, and qualification details in CRM systems with accuracy and attention to detail
• Collaborate with Account Executives to align on target accounts, messaging strategies, and lead qualification standards
• Partner with the Marketing team to provide feedback on lead quality, campaign effectiveness, and market insights
• Monitor industry trends, competitive positioning, and common customer objections to continuously refine outreach strategies and conversation approaches
• Participate actively in sales training, team meetings, and one-on-one coaching to strengthen sales effectiveness and product expertise

Requirements

• Bachelor's degree, or a minimum of one year of direct experience in outbound prospecting, lead development, or inside sales
• Demonstrated capability with cold calling and B2B prospecting in a professional environment
• Strong communication and interpersonal skills, with confidence engaging operational managers, directors, and senior decision-makers
• Familiarity with CRM platforms, specifically Salesforce or Microsoft Dynamics, plus comfort learning sales research and intelligence tools
• Ability to work independently while consistently meeting activity targets and conversion goals
• Results-oriented, self-motivated mindset with genuine enthusiasm for goal-driven achievement
• Strong organizational and follow-through capabilities
• Openness to tailoring your communication style and approach based on feedback and market response
• Background in or genuine interest in vocational industries such as transportation, logistics, construction, or field service operations (a plus)

Why Join Zonar

Zonar provides fleet operations, compliance, and telematics software trusted by transportation companies, construction firms, and field service organizations across the United States. In this role, you'll work alongside an experienced sales team, master a high-value industry and product set, and directly help customers solve meaningful operational challenges. As a Business Development Representative at Zonar, you'll build real prospecting and sales skills through authentic customer engagement, coaching from seasoned Account Executives, and exposure to the vocational industry's most pressing pain points and opportunities.

Applying for This Role

We're excited to learn more about your interest in joining the Zonar team. To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.