Creative Strategist

About This Opportunity

We are representing a high-growth digital performance marketing organisation in their search for a Creative Strategist to join their London team. Our client operates at the intersection of affiliate marketing, paid social, and data-driven customer acquisition across regulated and high-intent verticals.

This is a hands-on performance role for someone who lives at the intersection of creative, culture, and data. You'll work across multiple markets and verticals, turning audience insight, platform trends, and performance metrics into creative that drives measurable growth.

Responsibilities

• Own creative experimentation – Build and run the creative testing roadmap across Meta, TikTok, Snap, and emerging channels, taking ideas from hypothesis through brief, production, analysis, and learning
• Mine customer insight – Study reviews, social communities, competitor activity, and performance data to understand the problems, motivations, and objections behind the click
• Turn insight into testable concepts – Develop personas, hooks, angles, and creative concepts across different stages of customer awareness
• Build a UGC and lo-fi production engine – Source and brief creators, shoot or prototype content yourself, edit when required, and dramatically increase the diversity and velocity of testing
• Stay platform-native – Understand what works on Meta, TikTok, and Snap; monitor trends and competitors continuously; turn relevant opportunities into testable concepts quickly
• Translate data into creative strategy – Use metrics like hook rate, hold rate, CTR, CVR, CAC, and win rate to understand why something worked, not simply whether it did
• Create compounding learning systems – Maintain clear testing and insights documentation, run creative retrospectives, and ensure successful patterns travel across channels, geographies, and verticals
• Apply AI and creative tech – Use generative AI, creative intelligence, and production tools to accelerate research, ideation, prototyping, and iteration
• Elevate team capability – Bring outside thinking into the organisation, coach marketers on stronger creative briefs, and work as the bridge between performance marketing and creative teams

What We're Looking For

• 2+ years in creative strategy, performance creative, paid social, or a closely related growth role, ideally within DTC, affiliate, agency, or another performance-led environment
• Commercial understanding of paid social – You know the difference between content that gets attention and creative that acquires customers profitably
• Hands-on with UGC and lo-fi production – You can find creators, write scripts, brief effectively, and use tools like CapCut, Canva, or similar to get an idea into market yourself
• Genuinely plugged into social platforms and culture – You notice formats, hooks, and behaviours before they appear in trend decks
• Analytically curious – Comfortable interrogating performance data and translating it into the next creative hypothesis
• Strong creative and messaging instincts – Able to take messy customer insight and distil it into one simple, compelling idea
• Natural experimenter – You'd rather test a good hypothesis this week than debate the perfect answer for a month
• Excited by AI and emerging creative technology – Constantly looking for ways to make yourself and your team faster and better
• Experience in iGaming, finance, subscription, or regulated/performance-led verticals is useful but not essential
• No ego – Curious, ambitious, collaborative, and excited by learning from both wins and losses

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruitment team will screen applications and conduct an initial interview to understand your experience and career goals. We then present qualified candidates to our client for their interview process. Please do not attempt to contact the hiring company directly, as all communication is managed through our talent team to ensure a professional and coordinated process.

Pay

Compensation details will be discussed during the screening process based on experience level and the client's budget for this role.

Additional benefits at the client include: Private health care, hybrid working (3 days in office), travel insurance, company bonus scheme, paid AI subscriptions, training programmes, recognition and reward scheme, annual company conference, team events, and office perks.

Get A Job.ai is an equal opportunity recruiter. We welcome applications from all qualified candidates regardless of race, colour, religion, sex, national origin, age, disability, or any other protected characteristic.