Inbound Marketing Lead

About This Opportunity

We are representing a confidential software organization in South Africa that is seeking an Inbound Marketing Lead to own and drive their inbound marketing methodology. This execution-focused role combines AI-assisted content creation with deep domain knowledge extraction to maintain a high-volume, high-quality marketing engine.

Our client operates in the B2B software space and requires a marketer who can manage creative resources, interview technical subject matter experts, and leverage modern AI tools to scale content production while maintaining quality and accuracy.

Responsibilities

• Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys
• Actively use generative AI platforms (ChatGPT, Claude, etc.) to draft, repurpose, and scale written content efficiently without sacrificing tone or technical accuracy
• Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets
• Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines
• Monitor core inbound metrics (traffic, conversion rates, MQLs) using CRM/marketing platforms and iterate on underperforming assets

What We're Looking For

• 2–4 years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage)
• Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation
• Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics
• Capability to coordinate visual creative work, manage content calendars, and keep production on schedule
• Exceptional written English skills with a sharp eye for editing and technical accuracy

How We Work With You

As Get A Job.ai, we partner with leading organizations to identify exceptional marketing talent. When you apply through our platform, one of our specialist recruiters will conduct an initial screening to understand your experience and career goals. We will then present qualified candidates to our client for consideration. Please do not attempt to contact the client directly, as all communication and coordination will be managed through our talent team to ensure a smooth and professional process.

Pay

Our client offers a competitive Cost to Company package of R18,000 - R25,000, along with opportunities for professional development, transparent job grading systems, and individualized career development paths.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices and works with clients who value diversity in their workforce. We encourage applications from all qualified candidates regardless of background.