Meta Ads Lead

About This Opportunity

We are representing a confidential ecommerce organization seeking a Meta Ads Lead to drive paid social performance across multiple brand portfolios. This role reports to our talent team at Get A Job.ai, and we will coordinate your candidacy with our client throughout the hiring process.

You will own the day-to-day strategy, execution, optimization, and performance of Meta campaigns across Facebook and Instagram, while developing expertise across TikTok, Google, YouTube, and other acquisition channels. You'll manage campaign budgets and performance targets, audit existing accounts, identify opportunities, and continuously test new approaches to improve results.

Working closely with Creative, Analytics, and broader Paid Media teams, you'll turn performance data into better campaigns, stronger creative, and more effective acquisition strategies. Success is measured by consistent campaign performance improvement, speed of opportunity identification and testing, and contribution to profitable growth.

Responsibilities

• Manage and optimize Meta advertising campaigns across Facebook and Instagram with hands-on involvement in Ads Manager
• Own campaign budgets and performance targets, ensuring accountability for results
• Audit existing paid social accounts and identify performance gaps across targeting, creative, bidding, campaign structure, and budget allocation
• Design and execute structured experiments across creative, audiences, bidding strategies, and campaign approaches
• Develop full-funnel strategies spanning prospecting, retargeting, and audience segmentation
• Collaborate with Creative teams to develop and iterate performance-driven advertising content
• Turn performance data into clear, actionable feedback for cross-functional teams
• Build expertise across TikTok, Google, YouTube, and other paid acquisition platforms
• Communicate performance insights and recommendations clearly to stakeholders
• Mentor and support junior paid media team members
• Complete and maintain relevant platform certifications as required

What We're Looking For

Required qualifications:

• 6+ years of experience in paid social/media buying with strong hands-on Meta advertising management
• Proven experience managing performance-driven Meta campaigns for ecommerce or conversion-focused businesses
• Strong expertise with Meta Ads Manager and Business Manager, including campaign setup, audience strategy, bidding, budget allocation, optimization, and reporting
• Deep understanding of Meta campaign structures, full-funnel strategies, retargeting, prospecting, and creative testing
• Experience managing significant campaign budgets with accountability for performance targets
• Strong command of paid media metrics: ROAS, CAC, CPA, CTR, CPC, CPM, CVR, and contribution to revenue and profitability
• Proven ability to audit campaigns and identify opportunities for improvement
• Track record of designing and executing structured experiments across creative, audiences, and strategy
• Strong analytical and problem-solving skills with ability to translate data into recommendations
• Experience collaborating with Creative teams on performance-driven advertising
• Excellent communication and collaboration skills across cross-functional teams
• Willingness to develop expertise across multiple paid media platforms beyond Meta

Bonus qualifications:

• Experience scaling ecommerce or DTC brands across multiple markets
• Hands-on experience with TikTok Ads, Google Ads, YouTube, or other paid channels
• Experience managing large or multi-brand paid media portfolios
• Full-funnel paid media experience spanning acquisition and brand-building
• Familiarity with GA4, Looker Studio, Tableau, or other analytics platforms
• Experience with Conversion API, server-side tracking, attribution, or advanced measurement
• Familiarity with automation workflows or AI-driven optimization
• Meta Blueprint or other paid media certifications
• Experience in founder-led startups or high-growth ecommerce environments

This role may not be the right fit if you:

• Prefer campaign execution without ownership of performance or budgets
• Wait for others to identify account issues or optimization opportunities
• Focus on individual metrics without understanding broader business outcomes
• Are uncomfortable testing new approaches or changing strategy based on data
• View creative and paid media performance as separate functions
• Only want to work within Meta without interest in broader platform expertise
• Prefer stable environments over fast-moving, evolving strategies

How We Work With You

Get A Job.ai represents top talent to carefully selected clients. When you apply through our platform, here's what happens:

• Our recruiting team will review your application and conduct an initial screening conversation
• If there's a strong match, we'll prepare and submit your candidacy to our client
• We'll coordinate the interview process, which typically includes conversations with the hiring manager, a practical assessment, cross-functional interviews, and a final leadership discussion
• Throughout the process, we'll provide guidance and feedback to help you succeed
• Please do not contact the client directly; all communication should flow through Get A Job.ai

Pay

Compensation details will be discussed during the screening process and are competitive with market rates for this level of experience and responsibility.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We evaluate candidates based on skills, experience, and potential to contribute, regardless of background or identity.