Senior Marketing Manager, Canada

About This Opportunity

We are representing a confidential medical device organization seeking a Senior Marketing Manager to lead integrated marketing strategy across Canada. This is a strategic leadership role driving growth in a critical healthcare category through provider and consumer marketing initiatives that increase awareness, accelerate product adoption, improve patient engagement, and strengthen long-term therapy retention.

Reporting into the Consumer team for the Americas region, you will serve as the marketing leader for the Canadian market, working closely with Sales, Product Marketing, Digital, Revenue Operations, and audience teams. You'll develop national and regional marketing strategies that reflect the unique healthcare, reimbursement, and provider dynamics across Canada's provinces and territories while maximizing commercial impact and market growth.

Responsibilities

• Lead integrated provider and consumer marketing strategy aligned to commercial growth objectives for the Canadian market
• Serve as the strategic marketing partner to Canadian commercial leadership and product marketing teams
• Create campaign and creative briefs that align all external and internal partners on delivery, requirements, and KPIs
• Develop province-specific marketing plans that reflect regional reimbursement, referral, and provider market dynamics
• Drive omnichannel programs focused on category awareness, product adoption, patient engagement, adherence, and retention
• Lead marketing initiatives supporting digital patient engagement platforms and supply programs
• Prioritize marketing investments and resources to maximize revenue growth, customer acquisition, and ROI
• Partner with Sales, Product, Digital, and Communications teams to execute campaigns, product launches, and customer engagement initiatives
• Measure campaign performance and leverage insights, analytics, and market intelligence to continuously optimize results
• Build strong relationships with healthcare professionals, provider partners, key opinion leaders, industry organizations, and stakeholders across Canada
• Support presence at key industry conferences, events, and customer-facing programs

What We're Looking For

Required:

• Bachelor's degree in Marketing, Business, or related field (MBA preferred but not required)
• 8+ years of progressive sales or marketing experience, including leadership experience within medical device, digital health, consumer health, or related industries
• Proven success developing and executing integrated B2B and B2C marketing strategies with a track record of results
• Strong understanding of the Canadian healthcare landscape and provincial reimbursement environments
• Demonstrated commercial acumen with experience managing budgets, prioritizing investments, and driving revenue growth, awareness, engagement, and overall campaign performance
• Strong strategic thinking, analytical skills, and cross-functional leadership capabilities
• Excellent communication, stakeholder management, and project leadership skills
• Experience using reporting platforms such as Funnel.IO, Veeva Crossix, Asana, and Adobe
• Based in Canada with the ability to travel domestically as required

Preferred:

• Experience within consumer brands/marketing in the health and wellness category
• Experience in eCommerce management and building brands and products from launch
• On the forefront of using AI platforms for marketing performance, digital marketing, search, targeting, content creation, project management, and analytics
• Experience leading patient engagement, adherence, retention, or lifecycle marketing programs
• Experience working within global or multinational organizations

How We Work With You

Get A Job.ai connects exceptional marketing leaders with innovative healthcare organizations. When you apply through our platform, our talent team conducts an initial screening to understand your experience and career goals. We then coordinate your submission to our client and guide you through their interview process. Please note: candidates should apply exclusively through Get A Job.ai and not contact the client directly.

Pay

Our client offers compensation based on geographic work location, relevant qualifications, work experience, and skills. For this Canada-based remote position, pay will be determined accordingly. The role also includes eligibility for comprehensive benefits for those working 30+ hours per week.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from candidates of all backgrounds and work with clients who share our commitment to building diverse, equitable workplaces.