Senior CRM Executive

About This Opportunity

We are representing a confidential sports media and gaming organization in their search for a Senior CRM Executive. This is a hybrid role based in London (Soho), requiring three days per week in the office (Tuesday through Thursday).

Our client operates at the intersection of sports content and betting platforms, creating integrated customer experiences across their ecosystem. You'll play a pivotal role in building data-driven campaigns that connect multiple customer touchpoints, optimizing journeys from acquisition through engagement and retention.

This position offers the opportunity to blend strategic thinking with hands-on execution while mentoring junior team members in a fast-paced marketing environment.

Responsibilities

• Represent CRM in weekly marketing planning sessions, ensuring alignment with broader marketing strategies
• Coordinate campaign activity across multiple marketing channels including acquisition, promotions, casino, sportsbook, and content teams
• Align CRM communications with promotional calendars, sporting events, and commercial priorities
• Build and optimize automated customer journeys for acquisition, onboarding, first deposit, engagement, and reactivation
• Identify and implement improvements for customer progression across the client's platforms
• Drive continuous refinement of customer journeys based on performance data and behavioral insights
• Champion effective use of marketing technology stack, including CRM platforms and audience segmentation tools
• Lead campaign quality assurance across all CRM channels, ensuring best practices and regulatory compliance
• Deliver insightful campaign reporting, including incremental analysis and commercial performance metrics
• Mentor and support CRM Executives, acting as first point of escalation for delivery issues

What We're Looking For

• Comprehensive understanding of CRM campaign management principles
• Proven ability in CRM, lifecycle marketing, or digital marketing roles
• Experience utilizing marketing automation platforms to execute campaigns
• Strong analytical and reporting skills with ability to derive actionable insights
• Excellent communication skills with ability to engage stakeholders at all levels
• Demonstrated ability to collaborate across multiple teams and manage varied priorities
• Experience mentoring and supporting junior colleagues
• Commercial acumen with dedication to optimization and exceptional customer experience
• Ability to review campaign briefs for accuracy and completeness, ensuring quality delivery
• Experience in sports, gaming, or regulated industries is advantageous

How We Work With You

Get A Job.ai is representing this confidential client in their recruitment process. When you apply through our platform, one of our specialist recruiters will review your profile and conduct an initial screening. If there's a strong match, we'll submit your application to our client for consideration. Please do not attempt to contact the employer directly, as all applications must come through our recruitment team to be considered.

Pay

Compensation details will be discussed with qualified candidates during the screening process.

Equal Employment Opportunity: Get A Job.ai is committed to inclusive recruitment practices. We encourage applications from candidates of all backgrounds and experiences.