Director of Product Marketing and Market Research

Responsibilities

We are representing a confidential B2B SaaS organization operating in hospitality technology. They are seeking a Director of Product Marketing and Market Research to lead a strategic transformation of how the business brings products to market and understands competitive dynamics.

In this senior leadership role, you will own product marketing strategy across a multi-product portfolio spanning property management, payments, guest experience, and marketplace solutions. You will define positioning, messaging, and go-to-market execution from launch through ongoing adoption and engagement.

Your responsibilities include:

• Building and governing a global product launch framework that is scalable and repeatable, with clear handoffs between strategy and execution
• Owning product adoption and post-launch engagement strategy to drive usage, retention, and revenue contribution beyond initial launch
• Partnering with Product, Sales, RevOps, and Customer Success to connect product marketing strategy to commercial outcomes
• Owning NPS tracking programs and designing measurement frameworks for product marketing impact, including attach rates, adoption metrics, and pipeline contribution
• Leading the end-to-end market research function, including identifying opportunities, designing methodology, running studies, synthesizing findings, and activating insights across the business
• Conducting primary and secondary research initiatives that inform strategic, commercial, and product decisions—competitive analysis, customer behavior, market sizing, and buyer intelligence
• Building competitive intelligence as a structured, ongoing discipline that translates into positioning decisions, sales enablement, and product roadmap input
• Serving as the functional authority on market intelligence and translating insights into narratives that influence senior leadership and business strategy
• Leading and developing a team of product marketers, setting clear expectations, building capability, and creating a culture of commercial accountability
• Defining the operating model for how the team works with AI, determining where automation handles execution and where human judgment is irreplaceable

What We're Looking For

Professional Experience:

• 10+ years in B2B SaaS marketing with the majority in product marketing roles
• Director, Senior Director, or Head of Product Marketing title, or broader marketing leadership that included ownership of product marketing
• Proven track record managing and developing a multi-person product marketing team, including hiring, coaching, and performance management
• Experience owning or significantly contributing to market research or customer insights functions—primary research methodology, competitive intelligence programs, or voice-of-customer work
• Deep understanding of B2B SaaS go-to-market strategy: positioning, messaging architecture, pricing and packaging alignment, sales enablement, and lifecycle marketing
• Experience building or significantly reshaping a product marketing function, not just managing an inherited one
• Background in lean, fast-moving environments such as scale-ups, growth-stage, or pre-IPO companies

Skills and Capabilities:

• Owns GTM strategy end-to-end from initial positioning through post-launch adoption and continuous market engagement
• Connects product marketing directly to revenue outcomes—able to articulate influence on pipeline, product attach rates, adoption, or retention
• Translates research into business decisions with a track record of research that changed strategic or commercial direction
• Multi-functional marketing experience beyond product marketing, such as content, SEO, digital, demand generation, or go-to-market strategy
• Metrics-driven and comfortable defining measurement frameworks for both product marketing impact and research quality
• Strong senior stakeholder communication skills, able to influence executive decisions and present with authority
• AI fluency: uses AI tools deliberately, has specific examples of AI changing strategic work, and has a point of view on where product marketing is heading as AI matures

Preferred Background:

• Fintech, payments, or financial services product marketing experience
• Hospitality, travel tech, or hotel SaaS background
• Global market experience
• Experience in a company that has undergone go-to-market transformation

How We Work with You

Our talent team at Get A Job.ai screens all applications and conducts initial interviews to understand your background and career goals. Once we identify strong alignment, we submit qualified candidates to our client for consideration.

Please apply directly through Get A Job.ai. Do not contact the client organization directly, as this is a confidential search managed exclusively through our recruiting firm.

Pay

Compensation details will be discussed during the screening process based on location and experience.

Equal Employment Opportunity: Get A Job.ai is committed to equal employment opportunity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.