Praktikum B2C Marketing & Content (m/w/d)

About This Opportunity

We are representing a confidential EdTech organization that is building digital reading experiences for children. Our talent team is seeking a Marketing & Content Intern (m/w/d) to support B2C growth initiatives in Frankfurt am Main.

This internship offers hands-on experience in customer acquisition, performance marketing, and content creation. You'll work directly on campaigns that connect families with educational digital products, testing strategies across paid advertising, social media, SEO, and partnerships.

You'll take ownership of real projects, contribute to content development alongside publishing partners, and see the immediate impact of your work on user growth and engagement.

Responsibilities

• Develop and execute B2C marketing campaigns to increase brand awareness among parents and young readers
• Plan, create, and optimize paid advertising campaigns, particularly Meta Ads, analyzing creative performance and messaging effectiveness
• Create content for social media channels, website, blog, and other touchpoints while supporting organic reach through SEO initiatives
• Collaborate on developing new stories and educational content, working with established publishing partners
• Support PR and outreach activities by identifying relevant media, creators, parent communities, and potential partnership opportunities
• Monitor trends, competitors, and successful consumer apps, bringing fresh ideas and testing what resonates with target audiences
• Assist with content creation and preparation for digital language courses as needed

What We're Looking For

• Currently studying Marketing, Communications, Business Administration, Media Studies, or a comparable field (other disciplines welcome if you can demonstrate strong content and marketing instincts)
• Available for a voluntary internship of up to three months or a mandatory internship as part of your degree program
• Strong understanding of social media and digital content with interest in what drives people to stop, click, sign up, and convert
• Practical experience in digital marketing is a plus: Meta Ads, SEO, social media, content creation, personal projects, or previous roles
• Ability to write clear, persuasive copy and adapt your style across different formats (ads, landing pages, social posts, blog articles)
• Comfortable working with data and understanding performance metrics such as CTR, CPC, conversion rate, and CAC
• Creative mindset combined with a testing mentality; understanding that not every campaign succeeds on the first try and being motivated to learn why
• Capable of taking responsibility for your own topics, independently learning new areas, and turning ideas into concrete results without step-by-step guidance
• Excellent written and spoken German, as much of the B2C communication targets German-speaking parents; good English skills for team collaboration

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team will conduct an initial screening to understand your background and goals. Qualified candidates will then be submitted to our client for consideration. Please do not attempt to contact the client directly, as all communication is managed through our talent team to ensure a smooth process.

This role offers flexible and hybrid working arrangements, allowing you to balance internship responsibilities with your studies. The position is based in Frankfurt am Main with modern office facilities near Goethe Universität.

Pay

Compensation details will be discussed during the screening process with Get A Job.ai.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from candidates of all backgrounds and experiences.